As an Email Marketing Senior Analyst, you will focus on driving sales by helping optimize the email program. Key responsibilities include developing and executing the email circulation plan, analyzing performance to identify trends and opportunities, and working closely with cross-functional partners to ensure timely and flawless email sends. A successful candidate should have experience in marketing and possess strong analytical skills, attention to detail. You must have the ability to build st... more details
We hope you're interested in building a home with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply.
About the Team
You will be part of the Pottery Barn Kids Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels – Digital, Catalog, and Email – to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base.
About the Role
As an Email Marketing Senior Analyst, you will focus on driving sales by helping optimize the email program. Key responsibilities include developing and executing the email circulation plan, analyzing performance to identify trends and opportunities, and working closely with cross-functional partners to ensure timely and flawless email sends. A successful candidate should have experience in marketing and possess strong analytical skills, attention to detail. You must have the ability to build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment.
Responsibilities
- Responsible for weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, and campaign performance with strategic analysis of performance data gleaning key insights and recommendations
- Maintain key documents including email circulation plan, weekly Trigger performance, and more
- Partner with cross-functional teams to review email campaigns for accuracy prior to launch
- Prepare seasonal/monthly performance recaps and present to brand partners & leadership
- Assist in managing monthly financial forecast and accruals
- Proactively work with team members, email deployment team, brand, finance, customer analytics, and other cross-functional groups
- Analyze competitive marketplace and follow Marketing trends
Criteria
- BA/BS Degree in Marketing, Business, or related field
- 2-3 years of experience in Digital, Email, or E-Commerce Marketing
- Enthusiastic and self-motivated with a strong interest in Email
- Ability to lead projects proactively
- Analytical problem-solver with insatiable curiosity
- The ability to see trends and to extract actionable insights from data to drive results
- Strong organization and interpersonal skills; excellent written and oral communication skills
- The ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexible
- Intermediate to advanced Excel skills (v-lookups, pivot tables)
- Meticulous attention to detail
- Ability to build effective relationships within the team and with cross functional partners & vendors
- Experience with a web analytics system is a plus
Our Mission Around Diversity, Equity & Inclusion
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences—whatever they may be—are valued, explored and appreciated.
Benefits Just for You
Depending on your position and your location, here are a few highlights of what you might be eligible for:
- A generous discount on all Williams-Sonoma, Inc. brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial, and emotional health
Your Journey in Continued Learning
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops and learning programs
- Speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $90,000 – $94,000 annually. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
