The Manager, Field Marketing works directly with the Senior Manager, Field Marketing, and other leadership team members to drive the development and execution of Field Marketing support within the SoCal market, as well as oversee and manage the SoCal field marketing specialist. They will demonstrate extreme ownership and accountability over their area and have the ability to jump from strategy to execution where needed. As the Manager, Field Marketing, they will play a crucial role in supporting... more details
Build You Career with Ashley
Join our Marketing team and help us drive brand awareness and engage with our target audiences. You'll collaborate with and support different parts of the business to create compelling consumer driven partnerships. Lead the charge and take ownership of exciting projects, all while becoming a master of your craft.
Field Marketing Manager – Southern California (On-Site)
What Will You Do?
The Manager, Field Marketing works directly with the Senior Manager, Field Marketing, and other leadership team members to drive the development and execution of Field Marketing support within the SoCal market, as well as oversee and manage the SoCal field marketing specialist. They will demonstrate extreme ownership and accountability over their area and have the ability to jump from strategy to execution where needed. As the Manager, Field Marketing, they will play a crucial role in supporting the growth and success of our retail stores. They will be responsible for executing various marketing initiatives to drive traffic and sales, as well as building a strong relationship with our store teams.
- Develop, execute, and measure marketing plans that support the company's sales objectives, including but not limited to Store Grand Openings/Re-Openings, 5-6 store events per month, 1-2 community events per month, and 1 experiential activation locally per quarter within their designated region.
- Build strong relationships with the regional store teams to provide resources and act as the link between corporate marketing and the store regional staff.
- Study the local market, create regional playbooks and conduct competitive shopping research to stay up to date on the latest trends in retail marketing and provide local insights to drive continuous improvement across the region.
- Coordinate the Marketing Intake Request form from stores in their region to assist them in asset development for prospecting support.
- Work closely with store teams to ensure alignment and buy-in for the marketing plans and events.
- Make at least 2 store visits per week to build rapport and knowledge of the stores within their region and conduct store surveys to ensure marketing materials within stores is up to date with corporate standards.
- Execute and ensure flawless execution of all marketing initiatives within your region.
- Manage the budget and timelines for their local marketing initiatives.
- Monitor and analyze the performance of initiatives and report results to the management team.
- Demonstrate the Company’s Core and Growth Values in the performance of all job functions
What Do You Need?
- 4+ years of experience in Marketing, Required
- Field Marketing or Event experience, Preferred
- Bachelor Degree in Marketing or related field or equivalent work experience, Required
- Strong attention to detail
- Excellent verbal and written communication skills
- Excellent interpersonal skills
- Effective time management and organizational skills
- Work independently as well as in a team environment
- Document management system
- Analytical and problem solving skills
- Maintain confidentiality
- Working knowledge of Continuous Improvement
- Handle multiple projects simultaneously within established time constraints
- Proficient computer skills, including experience with Microsoft Office Suite, internet
- Perform under strong demands in a fast-paced environment
- Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect
- Display empathy, understanding and patience with employees and external customers
- Respond professionally in situations with difficult employee/vendor/customer issues or inquiries
Who Are We?
At Ashley, we’re more than a business…we’re family. As the largest manufacturer of home furnishings in the world, we know what it takes to build incredible furniture and future leaders. We’re problem solvers with the grit to persevere during challenging times and innovators who won't coast when times are good. We create solutions, not excuses. And never settle for status quo. It’s the reason we’re always searching for better ways to delivering an exceptional customer experience. That's why Ashley Furniture is #1 in our industry.
Ready to grow? You’ve come to the right place. Ashley Furniture has a “Growth Mindset”, and once you join our team, you’ll learn from the best in the business.
Apply today and find your home at Ashley!
Benefits We Offer
- Health, Dental, Vision, Employee Assistance Program
- Paid Vacation, Holidays, and Your Birthday off
- Generous Employee Discount on home furnishings
- Professional Development Opportunities
- Ashley Wellness Centers (location specific) and Medical Tourism
- Telehealth
- 401(k) and Profit Sharing
- Life Insurance
Compensation: Salary range: $80,000.00 - $90,000.00
Our Core Values
- Honesty & Integrity
- Passion, Drive, Discipline
- Continuous Improvement/Operational Excellence
- Dirty Fingernail
- Growth Focused
To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page:
Corporate Social Responsibility
https://www.ashleyfurniture.com/about-us/corporate-social-responsibility/report/
We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.
Search Firm Representatives Please Read Carefully:
Ashley Furniture Industries, LLC, is not accepting unsolicited assistance from search firms for this employment opportunity unless an agreement is in place. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Ashley Furniture via email, the Internet or in any form and/or method without a valid search agreement in place for this position will be deemed the sole property of Ashley Furniture. No fee will be paid in the event the candidate is hired by Ashley Furniture as a result of the referral or through other means.
