UCLA Extension is considered one of the top programs of its kind, offering to more than 35,000 students per year approximately 4,500 classes and non-degree certificate programs to meet the professional development, continuing education, and personal enrichment needs of the full spectrum of nontraditional students as well as companies and organizations throughout and beyond the Los Angeles region.
Course / Program Description
Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics.
Job Description
A teaching position is now available for a Digital Analytics course. Qualified applicants possessing current knowledge and teaching experience in the following topic area(s) are encouraged to apply:
- Digital analytics strategies
- Segmentation
- Context and conversion
- KPIs and key metrics
- Tools and software used in digital analytics, including Google Analytics
- Website optimization
- Data Integration
This course is delivered IN PERSON. Candidates must be available to teach in person in Los Angeles.
Instructor Duties:
• Develop and/or update course syllabus in consultation with the UCLA Extension Program Director as assigned using approved syllabus template
• Prepare and deliver course materials and learning assessments in assigned format (in-person, online or hybrid)
• Utilize the Canvas Learning Management System as the course support platform for in-person courses and as the delivery platform for online and hybrid courses
• Communicate teaching objectives and specific learning outcomes to students and clearly outline the grading policies for the course
• Evaluate student achievement of specific learning outcomes and assign grades
• Post final student grades to the transcript system in a timely manner no later than 2 weeks after the last date of course meeting
• Respond to student questions and learning needs in a timely manner
• Communicate with Program Director, Program Representatives and Online Course Managers in a timely manner
• Stay current regarding the professional body of knowledge in the field of practice
• Participate in required orientations and instructor training programs
• Complete required administrative tasks in a timely manner including: completing all hiring paperwork; submitting updated quarterly syllabus; posting bio and photo on the UCLA Extension website; signing quarterly contract; ordering required texts; communicating AV and classroom needs.
• Employ culturally competent teaching methodologies in the classroom inclusive of both domestic and international student populations
• Respond to student inquiries about final grades and consult with Program Director as needed
• Allow students to review their final exams/papers for up to 13 months following the last class session
• Use subject-matter expertise to impart knowledge to students and leverage additional resources appropriately to enhance the curriculum (i.e. make arrangements for guest speakers, etc.)
• Design interactive and motivational classroom activities to fully engage participants and to reinforce student learning
• Update materials periodically, and regularly monitor course evaluations in order to make adjustments and improvements to the curriculum
General Employment Information
Employment as a UCLA Extension Instructor is dictated by contract terms and conditions. Please take the time to read the UCLA Extension Instructor Employment Policies.
For information on UCLA Extension instructor benefits, please visit Pay, Benefits, & Privileges.
Access, Equity, Diversity, and Inclusion (AEDI) is one of UCLA Extension’s guiding principles. We strive to extend access to UCLA, our programs, and services to underrepresented communities and populations, while serving as a model organization for AEDI in the field of continuing higher education. Committed to attracting and retaining diverse staff & instructors, UCLA Extension welcomes your experiences, perspectives, and unique identity.
