About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us? ?
The Position
The HCP Experience Lead will play a critical role in ensuring the successful execution of brand/therapy area-level marketing strategy at the channel level. This position involves orchestrating multiple internal cross functional stakeholders to drive execution of holistic HCP experiences. This role will also have oversight into the tactical channel coordination, content creation, and omnichannel execution.
Relationships
Reports to the US TA Head. Responsible for providing interface with key internal and external stakeholders. Collaborates with cross-functional teams, including analytics, therapeutic area marketing leads, sales, medical affairs, market access and policy/advocacy (MAPA), and channel leads to align marketing tactics with overall brand/therapy area goals and insights. Works closely with the marketing team to understand and translate brand/therapy area level strategy into valuable customer experiences. Ensures consistency of brand/therapy area vision and messaging across all touchpoints. Leads the consumer marketing orchestration team within a therapeutic area including providing oversight to various initiatives, hiring, staffing, and retaining team members. Establishes, oversees implementation and monitors adherence to administrative policies and procedures. The HCP experience lead has a team reporting to them potentially inclusive of hcp experience managers.
Essential Functions
- HCP Experience Squad Management: Leading a group of core and extended team members across marketing, omnichannel, analytics & technology to manage the execution of HCP experience using an agile iterative approach to optimize content
- Omnichannel Tactical Plans: Gather subject matter experts (Marketing & Behavior Insights, Omnichannel Orchestration, and Channel Experts) to drive the development of tactical plans for HCP branded and TA unbranded market development engagement strategy. Drive initiatives to achieve HCP reach /activation targets and optimize engagement across channels. Ensure alignment of brand/therapy area positioning, messaging and overall objectives
- Marketing Orchestration: Lead the execution of the defined HCP marketing strategy and development of the HCP messaging/ promotional story. Ensure effective and seamless implementation of customer-centric campaigns, tactics, and experiences across channels by coordinating across functions. Serves as an advocate for the US marketing initiatives in the context of global marketing including campaign development
- Content Creation: Oversees the development of promotional, engagement and experience programs/materials including any content personalization for key HCP segments. Develop relevant content that integrates across consumer/patient channels to create a unified brand/therapy area experience. Ensuring compliance with industry regulations and guidelines
- Content Deployment: Ensure quality control of marketing content in alignment with compliance prior to dissemination of promotional programs and other materials, including coordination with external suppliers and agencies
- Continuous Improvements: Cultivate a strong and supportive ‘test and learn’ team culture in tactic development and agile experience squad guided by engagement metrics to innovatively engage customers. Foster a mindset of continuous improvement, experimentation, and agile adaptation based on data insights related to channel performance
- Performance Monitoring: Ensure marketing programs developed strongly support their direct and indirect needs with customers and drive appropriate ROI. Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure program effectiveness
- Data-Driven Insights and Optimizations: Within the HCP experience agile squad, identify opportunities for improvement within the customer experience campaigns and engagement. Review and interpret campaign/tactic data to inform adjustments on customer centric campaigns to improve the overall value and customer experience. Utilize data analytics to gain insights into customer behaviors and preferences
- Best Practices: Provide guidance on industry measurement standards and best practices across the organization. Stay informed on emerging trends, channels, and technology within the pharmaceutical marketing landscape
- Budget Management: Ensure productive management of the marketing budget to optimize resources across the brand/therapy area, drive effective marketing tactics, and ensure budgets remain on track
- People Development and Coaching: Responsible for setting and communicating clear individualized role expectations for each report based on position, skills, talents, and objectives. Ensure that reporting personnel have strengths-based individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business. Provide regular coaching of reports that prioritizes appropriate challenging, development, feedback, regular recognition, and support
Physical Requirements
20-30% overnight travel required.
Development of People
Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.
Qualifications
- Requires a Bachelor’s degree; Master’s degree in Marketing, Business or related field preferred
- 12+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical or other related industry required
- Exceptional leadership skills with the ability to influence, inspire and motivate others
- HCP marketing experience in campaign development through promotional asset execution, orchestrating customer experiences, and driving impactful customer experiences is required
- Proven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics, especially within specified therapy area preferred
- Ability to manage complexity, including the leadership of work across competing priorities and multiple teams
- Familiarity with agile working principles, preferred
- Exceptional management capabilities to drive prioritization and alignment of across interdisciplinary stakeholders and teams
- Proven track record of innovative market tactics/high impact results (based on metrics/ROI)
- Strong knowledge of HCP engagement tactics and regulatory considerations
- Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
- Experience in implementation of personalized marketing strategies
- Data-driven mindset with proficiency in data analytic tools, with the ability to translate insights into actionable marketing tactics to guide customer experiences
- Successful launch experience in a marketing role preferred
- Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization
- Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity
- Experience with management of outside agencies
- People management experience required, with a proven track record of development and coaching
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
