The Habit Burger Grill is looking for a Director, Performance & Customer Engagement Marketing who is innovative with a growth mindset, and agile to manage a wide range of marketing initiatives for the brand. Reporting to the Chief Marketing Officer, the primary focus of the Director, Performance & Customer Engagement Marketing is to set and manage the strategic direction of brand growth through customer engagement and digital marketing initiatives. ESSENTIAL JOB FUNCTIONS Set overall strategic d... more details
JOB SUMMARY
The Habit Burger Grill is looking for a Director, Performance & Customer Engagement Marketing who is innovative with a growth mindset, and agile to manage a wide range of marketing initiatives for the brand. Reporting to the Chief Marketing Officer, the primary focus of the Director, Performance & Customer Engagement Marketing is to set and manage the strategic direction of brand growth through customer engagement and digital marketing initiatives.
ESSENTIAL JOB FUNCTIONS
- Set overall strategic direction and lead brand growth through customer acquisition, retention, and conversion.
- Drive profitable, long-term customer relationships through customer engagement initiatives and digital customer marketing.
- Lead the strategic development and go-to market delivery of Loyalty and establish lifecycle marketing practices at Habit.
- Responsible for digital marketing (CRM, SEM, Display, Retargeting).
- Champion and influence marketing transformation through new marketing technologies and digital capabilities.
- Partner with Digital and Transformation on UX/UI to drive ecommerce growth and lead the growth agenda with third party delivery partners.
- Drive performance by turning a deeper customer understanding into impact through data and analytics.
SKILLS AND KNOWLEDGE REQUIREMENTS
EDUCATION:
- Bachelor’s degree in marketing, business or communications preferred.
EXPERIENCE (and other qualifications):
- Minimum 8-10 years of directly applicable digital marketing experience; industry experience preferred.
- Management experience overseeing team of managers and individual contributors preferred.
- Experience working with brands that have strong digital performance culture.
- Excellent oral and written communication skills.
- Strong ability to communicate verbally and in writing to all levels of an organization and both internal and external stakeholders.
- Understanding of and ability to work on all aspects of consumer lifecycle marketing initiatives, from strategic planning through execution
- Strong analytical skills, ability to parse out data and make informed decisions.
COMPENSATION
Salary Range: $155,700.00 to 183,300.00 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
At Yum! Brands and at The Habit Restaurants, LLC, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. The Habit Restaurants, LLC is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. We are committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.
Employment eligibility to work with Yum! in the U.S. is required as the company will not pursue visa sponsorship for this position.
BENEFITS
- Competitive base pay with benefits including:
- Up to 4 weeks of vacation per year plus additional sick days
- Up to 10 Paid Holidays + 1 Floating holidays
- The company provided Recharge Days to unplug and reenergize
- Flexible Hybrid Work Environment
- Competitive bonus program for eligible roles
- Recognition-based culture.
FAMILY BENEFITS:
- Onsite childcare through Bright Horizons
- Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1
- Healthcare and dependent care flexible spending accounts
- Employee Assistance Program available to all employees and their dependents
- Bereavement time off
ADDITIONAL PERKS:
- Onsite gym with brand new equipment and fitness classes
- 401(k) benefit plan with a 6% matching contribution
- Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you
- Access to LinkedIn Learning
NOTE: This job description is not intended to be all-inclusive. Team Members may perform other related duties as negotiated to meet the ongoing needs of the organization.
