The objective of the Senior Regional Sales Manager is to drive the strategy and initiatives established by the Mark Anthony leadership. This role will be accountable for leading the executional efforts at both the Wholesale and Retail level across their Region, in effort to achieve the Distribution and Volume goals assigned against the Mark Anthony portfolio. ? ACCOUNTABILITIES: Lead, Coach, Train & Develop a team of Territory Sales Representatives (TS - Rs), Key Account Managers (KAMs) within y... more details
The objective of the Senior Regional Sales Manager is to drive the strategy and initiatives established by the Mark Anthony leadership. This role will be accountable for leading the executional efforts at both the Wholesale and Retail level across their Region, in effort to achieve the Distribution and Volume goals assigned against the Mark Anthony portfolio. ?
ACCOUNTABILITIES:
Lead, Coach, Train & Develop a team of Territory Sales Representatives (TSRs), Key Account Managers (KAMs) within your assigned territory.
Act as the main point of contact and strategic lead for the respective Mark Anthony Brands regional General Manager, as a direct reporting line member of their Regional Leadership Team.
Lead the Annual Business Planning (ABP) process with our Distributor Partners, Brokers, aligned with Mark Anthony LRB priorities.
Conduct monthly planning & review meetings with Distributor/Broker leadership to benchmark results against quantitative targets and KPIs, developing action plans to deliver results, and close gaps.
KEY METRICS & FINANCIAL TARGETS:
Execution 50% - meeting Regional Distribution levels and Display targets set as part of ABP, Launch Strategy
Volume 40% - deliver the LRB ABP Volume ambition
Investment 10% - maximizing in market managed funding to 100% usage, inclusive of our Wholesaler Partner support commitments.
OWN:
Regional Sales KPIs catered to LRB specific objectives
Wholesaler/Broker execution within key accounts
Chain Account oversight across defined list of accounts
Career development of Territory Sales Reps, KAM’s
SKILLS NEEDED TO BE SUCCESSFUL:
Minimum 5+ years of experience in Sales, preferably with experience in a Beverage DSD environment
Knowledge and experience working with a Wholesaler/Broker distribution tier
Ability to utilize syndicated data to create story telling, selling propositions, and reasons to believe in opportunities in market
Strong Financial Acumen and understanding of pricing
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