Job Abstract

Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $98.000.00 - $118,000.00

Bonus Eligible
Comprehensive Benefits Package
Paid Time Off
401k & Company Match

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Position Summary:

Grupo Bimbo (GB) is the world’s largest baking company with over 150,000 associates working in 34 countries to ensure that consumers have access to the freshest, highest quality grain-based baked goods and snacks every day. Guided by our Purpose: To Nourish a Better World, Grupo Bimbo associates are proud, passionate, and committed to making a difference in our communities while growing and developing in their professional and personal lives every day.

While GB has many products and brands dedicated to bringing healthy products to consumers, we believe there is more for us to do in this space. GB has the right to win in Health and Wellness because bread and other baked goods are grain-based foods that are inherently foundational to contributing positively to a healthy diet. Bread is “real food”, made through natural processes, using healthy ingredients. What’s more, GB is the world’s baking leader with world class talent, facilities, and processes.

The Manager of Health & Wellness (H&W) Portfolio will contribute to Grupo Bimbo’s Purpose to Nourish a Better World and our Mission for Delicious and Nutritious Baked Goods and Snacks In the Hands of All through the development of new brands and products in H&W space.

The person in this position will need to rely on a variety of marketing, innovation, and business management skill sets and will be responsible for bringing to life multiple projects that fulfill our H&W objectives. The role will include understanding our business objectives, interpreting consumer research, conducting market analysis, working collaboratively across a global team, and shepherding new ideas through a product development process. This individual will need to demonstrate consumer empathy, as well as excellent teamwork, the ability to navigate in uncertainty, communication skills, organization, and project management skills. Exposure to a variety of market research techniques and experience in data analysis are also important. We are looking for candidates who are passionate about healthy food and food trends and who enjoy the work of creating new things.

This position reports to the VP of H&W Portfolio, North America

Key Job Responsibilities:

• Analysis
• Must be agile in creating and interpreting data to generate business insights.
• Use information, logic, and sound business judgment to develop business recommendations, new products, and categories. Mine trend and consumer data to map where the consumer is going to generate compelling strategies.
• Support VP on data analysis to support strategies.
• Collaboration
• Collaborate with internal research partner to design consumer learning plans and other consumer and product innovation studies.
• Develop strong, collaborative relationships with cross-functional teams (Brand Teams, Manufacturing, Sales, R&D, Global H&W Team, Corporate Strategy) to ensure alignment of direction at all stages of development and launch.
• Innovation Development and Project Management
• Use strong project management skills to navigate product development through to execution.
• Develop new packaging graphics for new products.
• Prepare persuasive sales and internal communication materials.
• Collaborate with Finance on P&L development.
• Work with commercial team to execute product launches.
• Communication
• Ability to build persuasive presentations.
• Exhibit strong verbal and written communication skills to keep team members knowledgeable and on track.