Analyze marketing performance data to identify trends, patterns, and insights related to campaign effectiveness, customer behavior, and ROI. Develop and maintain dashboards and reports that provide actionable insights to the marketing team. Support team-wide KPIs both in reporting and analysis, and constantly improving the underlying calculations. Undertake project-specific analyses to determine business value and impact. Work closely with the marketing team to understand business objectives and... more details
Marketing Data Analyst Job Summary:
We’re looking for a Marketing Data Analyst to join a well-established and world-renowned Association. This will be long-term, fully remote opportunity. As a Marketing Data Analyst, you will be responsible for processing and analyzing marketing data to help improve the efficiency and effectiveness of the marketing program. This role involves working closely with the core product marketing teams, as well as Centers of Excellence team to track performance metrics, identify trends, develop advanced segmentation models, and provide insights that will guide strategic decisions.
Marketing Data Analyst Responsibilities:
Analyze marketing performance data to identify trends, patterns, and insights related to campaign effectiveness, customer behavior, and ROI.
Develop and maintain dashboards and reports that provide actionable insights to the marketing team.
Support team-wide KPIs both in reporting and analysis, and constantly improving the underlying calculations.
Undertake project-specific analyses to determine business value and impact.
Work closely with the marketing team to understand business objectives and identify analytics strategies to support the measurements of the goals.
Provide data-driven recommendations to optimize marketing campaigns, targeting strategies, and budget allocations.
Develop analytics that can provide and operationalize advanced segmentation capabilities to meet business needs from marketing groups and integrate into core marketing platforms.
Collaborate with other departments dealing with data and analytics to ensure alignment and sharing of knowledge.
Marketing Data Analyst Qualifications:
Bachelor’s degree in Analytics, Statistics, Computer Science, or a related field.
Proven experience of over 5 years in marketing analytics, data analysis, or a related field.
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
Familiarity with common marketing platforms and datasets.
CRM software and database management.
Working knowledge of programming languages for data analysis (e.g. R, Python, or SQL).
Hands-on experience using BI or visualization tools including Looker, Tableau or Qlik.
Ability to work with large and complex datasets.
Ability to quickly understand data systems, data connections and architecture.
Experience operating within enterprise data repositories and advising on optimization strategies for marketing data.
Experience working with marketing systems including, but not limited to, marketing automation, website tracking, advertising, social media.
Solid track record on providing valuable insights to answer business questions an uncover value.
Ability to work across departments and data teams to identify and assimilate multiple data sources into meaningful insights.
Able to present findings and insights to stakeholders at all levels of the business in a clear and actionable manner, including using visualizations.
About Sparks Group:
Sparks Group has been named to Inavero’s Best of Staffing Lists® for Client and Employee Satisfaction every year since 2012. Founded in 1970, Sparks Group is a full-service staffing and recruiting firm that understands the core values integral to your business. For nearly five decades we have taken a personalized approach to recruiting and staffing. We specialize in rapidly placing quality talent by cultivating relationships with commercial, federal and non-profit clients. We connect leading companies and nonprofits with exceptional IT, finance, creative and administrative talent - nationwide.
New job opportunities are listed daily – www.sparksgroupinc.com
Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.
Job Abstracts is an independent Job Search Engine. Job Abstracts is not an agent or representative and is not endorsed, sponsored or affiliated with any employer. Job Abstracts uses proprietary technology to keep the availability and accuracy of its job listings and their details. All trademarks, service marks, logos, domain names, and job descriptions are the property of their respective holder. Job Abstracts does not have its members apply for a job on the jobabstracts.com website. Additionally, Job Abstracts may provide a list of third-party job listings that may not be affiliated with any employer. Please make sure you understand and agree to the website's Terms & Conditions and Privacy Policies you are applying on as they may differ from ours and are not in our control.
We would like to take a second to Welcome You to Job Abstracts, the nation’s largest Pure Job Board. With over 3.1 million job listings from 15,000+ Companies & Organizations, we help job searchers find careers that match their interests. As an anonymous user, you have probably discovered how easy our system is to use. However, you have just scratched the surface of what we can offer.
We encourage you to Register so you can use our most powerful features: searching with multiple terms, setting up multiple locations, establishing favorite companies, and accessing your search history. If you find a job you like, you can apply directly for it, and then, keep notes on it. We will also keep a lookout for jobs that match your search terms and email you when we find something you may like.
You can register for free and the system is free to use. If you like our system so far, click on Register and unlock the power required by serious job searchers.
Any time you conduct a search, the system shows you job matches, ranked by their Relevance Score (RS).
The score is calculated by a proprietary algorithm that uses Intelligent Machine Learning.
The Relevance Score tells you how well the job opportunity matches your search term or terms.
When not logged in, the system is limited to one search term. Scores for single term matches are usually lower.
When you register, log in, and set up multiple terms prioritized by importance, the jobs found for you will receive a much higher Relevance Score.
