Chief of Destination Marketing and Communications - Non-Merit (Chief of Operations)
Updated: June 04
Towson
86.4
1.6mi
Job Abstract
Schedule: 34 hours per week, plus County benefits. A Non-Merit vacancy exists in the Department of Economic and Workforce Development. Non-Merit positions are not classified within the Baltimore County Government Classification and Compensation Plan. Current and future vacancies occurring in this class may be filled from the list of eligible applicants. This job announcement may close at any time with little or no notice. Applicants are advised to apply promptly. All interested candidates must a... more details
Schedule: 34 hours per week, plus County benefits.
A Non-Merit vacancy exists in the Department of Economic andWorkforce Development.
Non-Merit positions are not classified within the Baltimore County Government Classification and Compensation Plan.
Current and future vacancies occurring in this class may be filled from the list of eligible applicants.
This job announcement may close at any time with little or no notice. Applicants are advised to apply promptly.
All interested candidates must apply at this time.
List all promotions and changes in job duties due to reclassification as separate work experience on your application. Applicants must include the dates of the promotions and reclassifications.
Note: Failure to complete all fields of the "Work Experience" section of the application will result in your application not being considered.
Examples of Duties
Job Purpose Under general supervision of the Deputy Director, the Chief of Destination Marketing and Communications is responsible for promoting tourism development, leading destination initiatives and campaigns for the Department of Economic and Workforce Development in accordance with the strategic plans for the County and the Department. The role requires marketing, public relations and management skills.
Essential Job Duties
Leading destination marketing and promotional efforts within the Department of Economic and Workforce Development
Leveraging the County’s investments in tourism, demonstrating a return on investment and enhancing quality of life measures
Leading unit RFP process including rebranding and website redevelopment and serve as point of contact for the creative agency
Creating overall brand strategy including partnerships, utilization of earned, traditional and paid media
Developing tourist/visitor collateral, including the annual Visitor’s Guide
Overseeing execution of Baltimore County Restaurant Weeks
Working collaboratively with division staff to ensure performance metrics are met
Utilizing grant and local funds effectively, working within Department and Purchasing requirements/procedures, and maintaining statistical and financial records
Developing communication strategies for platforms, including newsletter, website and social media
Writing reports, plans and press releases
Serving as liaison to tourism partners, external stakeholders, local and industry media, peer destination marketing organizations (DMOs), commission members and other additional industry functions
Collaborating with Maryland Office of Tourism Development on tourism strategies and economic impact studies
Conducting and utilizing market research
Examples of Other Duties Performs other related duties as required.
NOTE: The duties and responsibilities listed above are for the purpose of determining a common set of minimum qualifications for this position. They may not include all of the essential job functions of this position.
Qualifications
Graduation from an accredited college or university with a bachelor’s degree or higher in a related field. Plus At least five years of experience in the tourism or hospitality industry preferred. Knowledge, Skills and Abilities
Knowledge of the tourism industry
Ability to effectively represent Baltimore County and the Department
Ability to work within County guidelines and Purchasing requirements
Experience developing, enhancing, and marketing a local jurisdiction’s brand
Expertise in social media and marketing
Strong interpersonal, organizational, administrative, and communication skills
Enthusiasm and creativity
Adaptability and resourcefulness
Excellent public speaking skills
Intermediate level computer skills, including Microsoft Office Suite and other related software
Must have a valid driver’s license and reliable transportation
Examination Procedure Applicants will be qualified based on an evaluation of their training and experience, as stated on their application. Applicants must state the dates and duties of past and present experience clearly and completely for evaluation purposes. You may attach a copy of your resume to your application.
Conditions of Employment
Employees hired after July 1, 2022 are required to participate in the Baltimore County Employees’ Retirement System, with very limited exceptions.
Must have a valid driver’s license and reliable transportation.
Employment Background Investigation Applicants selected for an appointment to a position in Baltimore County must successfully complete an employment background investigation, including, but not limited to a criminal background, education, and fingerprint check.
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