Paid Media Management: Develop and execute paid media strategies to increase website traffic and brand visibility. Monitor and optimize campaigns across multiple platforms to ensure maximum efficiency and ROI. Analyze campaign performance data and provide actionable insights for continuous improvement. Website Management: Oversee the day-to-day management of the company website, ensuring content is up-to-date, accurate, and engaging. Collaborate with cross-functional teams to implement website e... more details
WHO WE ARE
Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
THE ROLE
We are seeking a skilled and experienced Digital Marketing Manager to join our Marketing team. The Digital Manager will play a pivotal role in driving online traffic and enhancing our digital presence across various platforms. This individual will be responsible for overseeing paid media campaigns, optimizing website performance, and implementing strategies to improve search engine visibility. Additionally, the Digital Manager will manage paid search and paid social advertising efforts to maximize ROI and drive engagement.
Responsibilities:
Paid Media Management:
- Develop and execute paid media strategies to increase website traffic and brand visibility.
- Monitor and optimize campaigns across multiple platforms to ensure maximum efficiency and ROI.
- Analyze campaign performance data and provide actionable insights for continuous improvement.
Website Management:
- Oversee the day-to-day management of the company website, ensuring content is up-to-date, accurate, and engaging.
- Collaborate with cross-functional teams to implement website enhancements and improvements.
- Utilize analytics tools to track website performance metrics and identify areas for optimization.
Search Engine Optimization (SEO):
- Develop and implement SEO strategies to improve organic search rankings and drive qualified traffic.
- Conduct keyword research, on-page optimization, and content optimization to enhance website visibility.
- Stay updated on SEO best practices and algorithm changes to ensure our strategies remain effective.
Paid Search (PPC):
- Plan, execute, and manage paid search campaigns across various platforms such as Google Ads and Bing Ads.
- Conduct keyword research, ad copywriting, and bid management to maximize campaign performance.
- Monitor campaign budgets and performance metrics to achieve desired outcomes.
Paid Social:
- Create and manage paid social advertising campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
- Develop targeting strategies, ad creatives, and campaign objectives to reach the desired audience segments.
- Analyze campaign results and optimize targeting parameters and ad creatives for improved performance.
Desired Skills and Experience:
- Proven experience in digital marketing with a focus on paid media, SEO, and website management.
- In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads Manager, 6Sense, LinkedIn Ads, Wordpress, Drift, SEMrush or something similar etc.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
- Detail-oriented with strong project management skills and the ability to multitask and prioritize tasks effectively.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $75,000.00 - $90,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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