Job Abstract

Lead, manage and coach the Community marketing team including projects and vendors

Serve as regional and community marketing “expert”  

Develop the community marketing strategy, KPIs and roadmap, including ongoing support for stabilized, lease up and new development communities 

Identify benchmarks, define KPIs, and establish reporting requirements and cadence to measure success? 

Contribute to the achievement of the marketing department’s strategy and objectives 

Review weekly ATR, leads, exposure, and occupancy reports to proactively identify where help is needed to support communities to achieve performance goals 

Support and manage strategic community marketing efforts, including weekly email campaigns, paid search (PPC) and additional efforts as needed.  

Ensure marketing tactics are optimized and incremental marketing support is added when needed 

Execute community and regional marketing tactics and campaigns 

Collaborate with team to analyze common concerns and evaluate root causes to address future issues 

Support asset positioning, branding, and messaging 

Assist with website and system updates, including updates within third-party CRM, email management, and multi-family technology solutions. Ensure lease-up targets are met on time and on budget 

Shop competitors and conduct analysis to determine key differentiators and areas of opportunity 

Tour communities and make recommendations to improve onsite branding and lead conversion 

Oversee onsite use of marketing resources, including graphics, signage and collateral, and brand standards 

Manage centralized reporting of community visits, observations and other relevant information 

Keep community research and data up to date 

Provide regional perspective to larger cross-functional marketing team 

Manage feedback from various stakeholders and make timely adjustments to projects to address concerns 

Maintain and manage a network of third-party vendors, including signage 

Research and meet with vendors routinely to ensure support network is aligned with business objectives and goals? 

Lead contract negotiations to ensure all agreements and contracts are in line with business requirements and are value driven? 

Manage corporate events, as assigned 

Manage expenses against budget, approve vendor invoices, and support forecasting and budgeting, and new vendor onboarding 

Participate in all other marketing team activities and planning sessions 

Work collaboratively with Essex marketing teams and other departments, including Operations, Revenue Management, Sales, and Business Intelligence.  

Contribute to the development of all marketing associates and the positive culture of the group as a whole 

Other duties and special projects as assigned by supervisor  

Education: Bachelor’s degree in business administration, marketing or content, or a related field is required 

5+ years of relevant corporate experience  

2+ years of experience in management 

Exceptional project management and leadership skills including managing agencies and or/vendors 

Proficient in Microsoft Office 365: Word, Excel, PowerPoint, Publisher, OneDrive, Zoom, and project management software 

Experience in real estate, architecture, or multifamily industry?is a plus 

Exceptional project management and leadership skills 

Highly organized with proven ability to manage multiple projects and work well under time and other constraints 

Orientation and commitment to exceptional customer-service 

Strong attention to detail and follow-through 

Outstanding organization and time management skills 

Outstanding presentation, written and verbal communication skills 

Drive for continuous improvement 

Team player and collaborator, with a belief in the importance of transparency and information sharing 

Strong can-do attitude and the ability to pivot as needed 

Takes ownership and initiative to drive projects through to completion

Professional demeanor, positive approach and sense of humor  

Desire for growth and development of self and team 

Expertise in Microsoft Office Suite: Word, Excel, PowerPoint; OneDrive; Zoom 

Experience with CRM, email and accounting software a plus