Job Abstract

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

About the Role

In this role, you will have the outstanding opportunity to craft and lead our event technology strategies, ensuring flawless execution of world-class events. Your expertise and proven track record in event technology will be essential in driving our success and enabling us to compete at the highest level.

About You

Responsibilities:

• Lead the center of excellence responsible for registration, attendee management and digital event experiences for Workday’s user conferences and executive events.

• Lead a strong team delivering on design, implementation and management of registration platform and services, session scheduler, virtual event user experience, etc.

• Act as the Experience Marketing business lead to the MarTech, Business Technology, Marketing Automation, Business Analytics, Business Technology and policy teams to drive the requirements for the event technology roadmap focusing on platform consolidation and data centralization.

• Define the optimal digital attendee experience with program leaders as it relates to the event registration process, digital platforms, mobile app, audience engagement tools, language translations, closed captioning, event surveys and other touchpoints. (Partner on this for Rising and lead for all other events).

• Lead livestream platform strategy and user experience design, in partnership with the broadcast and creative teams.

• Advise on configuration of registration workflows, written business requirement documents and project timelines across key events.

• Develop and implement standardized approaches for event tech related strategies aligning with collaborator needs.

• Partner with data strategy team to align on end-to-end reporting requirements prior to build, and develop critical metrics/goals to accurately measure success.

• Collaborate on audience acquisition strategy with the event strategy team.

• Set and lead GDPR, CCPA and policy standards for Experience Marketing to ensure compliance.

• Maintain an active understanding of internal policies and procedures related to event communications, data privacy/sharing, and gifting.

• Handle the technology infrastructure budget.

• Represent Experience Marketing on key initiatives and internal councils.

• Establish and lead effective processes, meetings and timelines and regularly communicate any interdependencies.

• Lead vendor relationships required to support programs.

• Contribute to post-event debriefs and presentations summarizing event performance to communicate key takeaways and future improvements.

Basic Qualifications

• 10+ years of demonstrated success in marketing event technology, driving strategy and roadmap

• 7+ years of marketing leadership experience

• Experience working with programs that support sales and drive pipeline.

• Experience with event platforms (preferably with RainFocus, Brightcove, Stova, Braindate, Eventbase)

Other Qualifications

• Strong proficiency in gaining alignment and communicating with key collaborators.

• Comfortable adapting to evolving business needs and thrive in a fast-paced environment.

• Diligent, independent and able to successfully run multiple, concurrent project demands within established timelines.

• Demonstrate an ability to take initiative, anticipate needs and exercise independent and good judgment.

• You are a collaborative, resourceful leader who will challenge the status quo and grow and mentor strong teams.

• Demonstrate executive presence, excellent interpersonal skills, and a proven track record to influence others.

• You possess the desire to keep up with best-practices and market trends outside of Workday.

• Proficient using Google Suite, MS Office Applications, Slack and other enterprise applications.

• Bachelor’s Degree or equivalent experience

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!