About Your Role. The Account Strategist acts as an internal sales representative responsible for the conceiving, managing and executing online marketing initiatives and management of all advertising programs and associated revenue pre- and post-sale. This includes media plan creation, campaign implementation, optimization, reporting, program retention and renewal, and ensuring prompt and proper resolution of advertiser business issues. About Your Contributions. Respond to RFPs, develop media ... more details
Job Title
Account Strategist
Job Description
About Your Role
The Account Strategist acts as an internal sales representative responsible for the conceiving, managing and executing online marketing initiatives and management of all advertising programs and associated revenue pre- and post-sale. This includes media plan creation, campaign implementation, optimization, reporting, program retention and renewal, and ensuring prompt and proper resolution of advertiser business issues.
About Your Contributions
Respond to RFPs, develop media plans in line with strategic marketing goals.
Execute and implement advertising campaigns to ensure delivery and performance. Includes taking a leadership role to coordinate efforts between other cross-functional teams as necessary to implement custom elements. Position interfaces with Ad Product and Creative.
Embody white glove service to our clients and serve as the internal and external point of contact for execution, particularly in post-sale
Work with Ad Operations to ensure clients’ ads are trafficked, monitored, and optimized. Partner closely with Revenue Operations to ensure the highest level of campaign performance is being achieved and clients’ KPIs and campaign objectives are at minimum being met.
Maximize campaign performance and company revenue by coordinating reports to further increase success rate and renew/grow current business.
Update contract management system with campaign change orders (campaign delays, optimizations, etc.) and alert team of changes that will affect revenue.
About You
4-year degree required; marketing or business degree preferred. Additional digital marketing or sales experience may substitute for education on a year-for-year basis.
Minimum of 2 years of marketing, sales and/or account management experience; including one year of digital advertising experience. Project management experience is a plus.
Possess excellent organizational, interpersonal, and influential written and verbal communication skills. Ability to quickly form relationships usually by telephone or email.
Ability to collaborate cross-functionally; ability to exercise judgment and flexibility in balancing program requirements, milestones, and keeping people and projects moving on schedule.
High attention to detail. Strong analytical, quantitative and strategic problem solving. Excellent grammar, spelling and proofreading skills.
Positive and confident disposition when responding to frequent deadlines for multiple customers (internal and external).
High degree of proficiency in MS Office products. Ability to use databases. Excellent working knowledge of Excel, Word, PowerPoint, and the Internet.
Demonstrated ability to quickly build positive team relationships.
Be able to think strategically and act tactically.
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $62,400.00 - $85,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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