Media Spend Modeling & Scenario Planning: Build predictive models to capture the effectiveness of marketing spend across channels and customer types; structure data integration, harmonization, and attribution processes in order to support robust modeling; build optimization tools to analyze and manage models holistically; socialize models with stakeholder teams; propose and explain marketing strategies that improve business outcomes and support stakeholders. Data-driven Marketing Strategies: Uti... more details
Job Description:
Associate Director, Marketing Data Science - Predictive Marketing Technology
Dow Jones, New York
About Our Organization:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role:
Reporting to the Vice President of Marketing Analytics & Modeling, this role will be responsible for executing on Dow Jones’ investment in next-gen marketing data science in support of its direct to consumer products. This seasoned professional will be responsible for using advanced analytics, predictive modeling, and machine learning to optimize performance, improve customer profiling and retention activities, and enhance overall marketing effectiveness across DJ’s products. In particular, this person will help Dow Jones build out critical aspects of a next-gen marketing technology suite, including harmonization, attribution, return-on-spend analysis and modeling, analytics, optimization, and scenario planning. Strong candidates will have direct experience building core aspects of a media mix model and special focus on predictive capability.
You Will:
Responsibilities:
Media Spend Modeling & Scenario Planning: Build predictive models to capture the effectiveness of marketing spend across channels and customer types; structure data integration, harmonization, and attribution processes in order to support robust modeling; build optimization tools to analyze and manage models holistically; socialize models with stakeholder teams; propose and explain marketing strategies that improve business outcomes and support stakeholders
Data-driven Marketing Strategies: Utilize advanced analytics and predictive techniques to analyze large volumes of customer data, including demographic information, transactional data, online behavior, and social media data. Derive actionable insights to optimize marketing strategies, improve customer targeting, and personalize marketing campaigns.
Customer Segmentation: Develop sophisticated customer segmentation models based on behavioral, attitudinal, and demographic variables. Collaborate with marketing teams to leverage these segments for personalized and Automated marketing campaigns, customer retention initiatives, and upsell/cross-sell opportunities.
Stakeholder Collaboration: Work closely with cross-functional teams, including marketing, sales, product, and finance, to understand their business needs and translate them into data-driven solutions. Present insights and recommendations to senior executives and stakeholders in a clear and compelling manner.
You Have:
7+ years experience in Data Science, strategy, data, marketing, and/or general management preferred
Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines
Extensive experience in marketing analytics, data science, or a related field. Experience of overseeing media pricing analytics strategy with a focus on subscriptions is a plus
Hands-on experience constructing and managing all aspects of a media mix model, including integration and harmonization, attribution modeling, channel effectiveness modeling, scenario optimization, and planning
Strong expertise with predictive modeling, machine learning, data mining, forecasting, and advanced analytics
Proficiency in programming languages such as Python, R, or SQL, along with experience in working with large-scale databases and data manipulation
Deep understanding of marketing principles, customer segmentation strategies, and digital marketing channels
Strong business acumen and the ability to effectively communicate complex concepts to non-technical stakeholders
Familiarity with marketing automation platforms, CRM systems, and digital analytics tools is a plus
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area:
Dow Jones - CMO - Marketing
Job Category:
Data Analytics/Warehousing & Business Intelligence
Union Status:
Non-Union role
Pay Range: 65,000 - 200,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
