Job Abstract

E T Consultant, Employer Branding

Description

IFC — a member of the World Bank Group — is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportunities in developing countries. In fiscal year 2023, IFC committed a record US$43.7 billion to private companies and financial institutions in developing countries, leveraging the power of the private sector to end extreme poverty and boost shared prosperity as economies grapple with the impacts of global compounding crises. For more information, visit www.ifc.org.

IFC’s Human Resources (HR) Department provides strategic partnership to the business to develop and implement workforce strategies. The HR department includes three Centers of Expertise (COEs) -- Strategy & Organizational Effectiveness, Global Talent Acquisition & Mobility, and Talent & Incentives – and two Client Services teams providing support to HQ and regions.

The employer brand specialist collaborates with recruitment and communication teams to develop and implement effective marketing strategies that align with IFC's brand identify, to attract and retain talent at IFC. Their goal is to create a positive talent brand for the organization, attract high-quality applicants and enhance the recruitment funnel.

Duties and Accountabilities:
• Develop and execute comprehensive marketing strategies, leveraging our revised messaging framework, to communicate to priority talent segments across digital and printed assets.
• Manage and update content on career sites, social media channels (LinkedIn, Glassdoor), and printed materials (brochures, handouts, banners, giveaways).
• Oversee the iRefer Campaign, Referral Program, and Brand Ambassadors Program, encouraging employee referrals and developing related campaign materials.
• Collaborate with recruitment and communications teams to design, manage, and monitor attraction campaigns across social media and paid advertising, adjusting as needed to meet talent requirements and maximize return on investment.
• Track and report on the impact of branding initiatives on employee referrals and retention, and analyze the perception of IFC on platforms like Glassdoor and LinkedIn.
• Direct photo sessions with brand ambassadors and create new recruitment videos in collaboration with the communications department.
• Curate, create, and schedule engaging content across social media platforms, and implement the content strategy for internal and external newsletters.
• Manage content updates and enhancements for the intranet page to promote accessibility and engagement.

Selection Criteria

• Master’s degree in communications, public relations, or related, and a minimum of 5 years of professional experience delivering employer branding and talent acquisition strategies.
• Deep understanding of marketing tactics, including paid-per-click management (PPC), campaign creation, and social media.
• Proficiency in photo editing software (Canva, Adobe InDesign) is desirable.
• Proficiency with social media management tools (Hootsuite, Talkwater) is desirable.
• Proficiency video editing skills (Adobe Premiere Pro, Final Cut Pro, iMovie) would be a plus.
• Strong project management skills with a track record of successful campaign execution.
• Exceptional written and verbal communication skills for diverse audiences.
• Proficiency in social media management tools and analytics platforms.
• Ability to collaborate effectively across departments and levels within the organization.
• Detail-oriented and capable of multitasking in a fast-paced environment.
• Innovative thinking and adaptability to evolving branding and marketing trends, including the ability to leverage available AI tools and chat prompts.
• Strong analytical skills to assess the impact and return on investment of branding initiatives and campaigns.

World Bank Group Core Competencies

We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability.

Learn more about working at the World Bank and IFC, including our values and inspiring stories.

Note: The selected candidate will be offered a one-year appointment, renewable at the discretion of the World Bank Group, and subject to a lifetime maximum ET appointment of three years. If an ET appointment ends before a full year, it is considered as a full year toward the lifetime maximum. Former and current ET staff who have completed all or any portion of their third-year ET appointment are not eligible for future ET appointments.