SiriusXM is seeking a marketing specialist for our Podcast Audience Growth team. This person will support the Growth team leads in the strategic development and tactical execution of marketing plans to drive audiences to our podcast. This role will oversee trending promotion with other podcast networks, managing our owned and operated inventory for promotion and other marketing responsibilities to grow our podcast listening audience. This role will report into the Associate Director, Podcast Per... more details
Who We Are: SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported entertainment experience for listeners in the car, at home and anywhere on the go with connected devices. Our vision is to shape the future of audio where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing Sirius XM's vision to life every day. SiriusXM is the leading audio entertainment company in North America and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in the North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses ,SiriusXM offers connected vehicle services to automakers. How you’ll make an impact: SiriusXM is seeking a marketing specialist for our Podcast Audience Growth team. This person will support the Growth team leads in the strategic development and tactical execution of marketing plans to drive audiences to our podcast. This role will oversee trending promotion with other podcast networks, managing our owned and operated inventory for promotion and other marketing responsibilities to grow our podcast listening audience. This role will report into the Associate Director, Podcast Performance marketing, and can be based out of the LA or NYC offices. What you’ll do: Create strategic marketing plans that drive business results, support key marketing initiatives and inspire listening. Work closely with the marketing leads to establish processes, generate plans and ensure plans are set up, tracked and correctly executed. Track podcast ad inventory and identify opportunities to better utilize owned and operated ad space. Create and gather assets for marketing campaigns, including audio ads, audio copy and associated imagery. Assist in creating audience profiles to help scale marketing efforts across all shows, including identifying unexpected audience crossovers or buys that over index for current and/or new podcast listeners. Provide and present media recaps to stakeholders upon conclusion of each campaign Other duties as assigned What you’ll need: Bachelor Degree required. Minimum 2 years of hands-on experience in marketing to a consume audience across digital channels Entertainment or media experience preferred. Love of podcasts and knowledge of the industry at large. Proficient in computer and software skills such as PowerPoint, Excel, Google Docs, (Slides, spreadsheets) and familiarity with Monday.com. Well organized and detail-oriented. Ability to seamlessly multi-task effectively across multiple active projects in a fast-pace environment. Willingness to be highly collaborative. Must have legal right to work in the U.S. At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $50,000 to $65,250 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply. Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is a equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, actual ancestry alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, veteran status, sexual orientation or any other characteristic protected by applicable federal ,state or local laws. The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice R-2024-06-85
