Job Title | Growth Marketing Manager
Department | Marketing
Location | New York & Chicago
Reports To | Director of Business Intelligence
FLSA Status | Exempt
National Women's Soccer League
Growth Marketing Manager
''OPTION TO WORK IN BOTH CHICAGO AND NEW YORK OFFICE AVAILABLE"
The National Women's Soccer League (NWSL) is the top professional women's soccer league in the USA, with 14 teams and +300 of the best soccer players globally. In its 12th season, the league continues to grow exponentially.
The NWSL shattered all-time fan attendance and viewership in 2023. In November 2023, the NWSL made history when it announced a four-year deal as the biggest deal in women's professional sports domestically with four broadcast partners for the 2024 season: Amazon Prime Video, CBS, ESPN and Scripps/ION.
NWSL Growth Marketing Manager
The Growth Marketing Manager will play a critical role in the growth of the NWSL and connecting with fans. This individual will help support performance marketing campaigns across owned and paid channels to drive audience development and game viewership.
The successful candidate will have experience in audience development, growth, tune-in marketing, paid media, or D2C marketing. The candidate must be skilled in working cross-functionally, project managing complex projects, and have a growth mindset.
Responsibilities
- Lead the development and management of marketing campaigns across owned (web, mobile, and email) and paid media channels to drive game viewership and engagement.
- Analyze performance & marketing data from multiple sources to identify trends and outliers. Convert this data analysis into marketing strategy to help meet our goals.
- Manage paid media budget efficiently, optimize campaigns, and allocate resources to the most effective channels for maximum ROI.
- Partner with media and creative agencies to develop campaigns that align to OKRs, inspire & engage fans, and drive viewership.
- Create personalized content strategies using data to drive engagement across email, paid media, and web
- Create and own an experimentation roadmap to execute testing, validate hypotheses, and scale effective messaging across all major channels
Qualifications
- 4-6 years' experience in paid media, media planning, ad operations, or tune-in campaign development
- Experience overseeing the implementation of multi-channel promotional campaigns.
- A track record of using paid social to achieve business goals.
- Background in Direct-to-Consumer content, product management, sports, or subscription services preferred.
Qualities
- Process-oriented with exceptional time management and attention to detail.
- Problem solver with a can-do attitude.
- Comfortable using data and analytics to make business decisions and tell a story.
- Understanding of the women's sports universe.
What we offer
- An incredible inclusive culture that is committed to diversity.
- Medical, Dental, Vision and Mental health benefits for employees and dependents.
- FSA for employees and dependents.
- Commuter benefits.
- Short and Long-term disability and life insurance paid by the company.
- Unlimited paid time off, sick days and end of the year office closure.
- 401k with employer match, safe harbor contributions from the company in addition to the employer match.
- Voluntary pet insurance.
- Hybrid work schedule.
Salary: Estimate $85-100K - Bonus eligible based on performance
NWSL salaries are contingent upon candidates' qualifications, functional business needs, and market financials.
NWSL is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions, including the recruiting, hiring, placement, training availability, promotion, compensation, evaluation, disciplinary actions, and termination of employment (if necessary) are made without regard to the employee's race, color, creed, religion, sex, pregnancy or childbirth, personal appearance, family responsibilities, sexual orientation or preference, gender identity, political affiliation, source of income, place of residence, national or ethnic origin, ancestry, age, marital status, military veteran status, unfavorable discharge from military service, physical or mental disability, or on any other basis prohibited by applicable law.
