Job Abstract

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

About the Role

Workday’s Marketing Strategy, Analytics, and Planning team is seeking a Marketing Insights Principal to support our pipeline measurement, review, and action motions across Marketing. This individual will work alongside our marketing leadership team, marketing advisory team, and revenue operations team to highlight and understand key business trends, and conduct detailed analysis to extract the drivers behind those trends. This is a high impact role whose work will inform marketing strategies to maximize pipeline and revenue impact. This is a highly cross functional role that will require collaboration and clear and proactive communications. The ideal candidate has business consultation experience, thinks strategically, remains curious, and has a proven ability to effectively communicate with executives and analytics practitioners to move the business forward.

About You

Basic Qualifications:

• 10+ years experience in B2B sales strategy, marketing analytics, or business operations. 

• Experience driving and supporting marketing and sales KPIs and preparation of relevant analysis to senior executives to inform decision making. 

• Preparation of presentations and management documents for the Senior Leadership team, including preparing and presenting at quarterly business reviews

• Understanding of B2B revenue drivers

• Ability to extract insights from a large dataset and make recommendations to an executive audience 

Other Qualifications:

• Understanding of B2B marketing metrics, and B2B sales go-to-market models

• Ability to assess and monitor pipeline health, identifying key leading indicators, and actions to change course. 

• Understanding of marketing measurement models 

• Prior experience developing marketing ROI models preferred

• Experience with quantitative analysis and modeling

• Ability to translate complex information into easily consumable insights

• Understanding of how to align demand plans across the buyer’s journey.

• Proven ability to influence at all levels and work effectively with cross-functional teams.

• Strong ability to use data to generate insights and recommendations, analyze issues, propose creative solutions, and improve processes

• Ability to work independently, take initiative and be proactive in ambiguous situations.

• Outstanding communication and presentation skills with the ability to easily and intuitively adapt content to various types of audiences.

• Strong verbal and written communications skills; attention to detail and ability to refine communications and content for ideal consumption and action

• Familiarity with sales and marketing automation platforms and sales content management systems.

• Experienced user of Salesforce, Tableau, and Excel

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!