The Email Marketing Manager will work with cross-functional teams of direct marketing professionals to successfully manage an extensive Email Marketing calendar and build and execute best-in-class calendarized and automated email programs. The successful candidate will be able to work at both strategic and tactical levels working to bring campaigns to life to drive desirable customer experience and business outcomes. This individual is responsible for managing a flawless execution end to end, en... more details
JOB SUMMARY
The Email Marketing Manager will work with cross-functional teams of direct marketing professionals to successfully manage an extensive Email Marketing calendar and build and execute best-in-class calendarized and automated email programs. The successful candidate will be able to work at both strategic and tactical levels working to bring campaigns to life to drive desirable customer experience and business outcomes.
This individual is responsible for managing a flawless execution end to end, ensuring all campaigns are effective, on time, and on budget.
This role requires a successful track record of managing Email Marketing projects, strong project management skills, analytics, detail oriented, and a demonstrated ability to lead are essential.
MAJOR DUTIES AND RESPONSIBILITIES
- Drive email channel performance through effective strategy, content, segmentation, and personalization to achieve business objectives (sales, customer experience, etc.)
- Lead a cross-functional team to manage Email Marketing campaigns and test cycles for customer acquisition and upgrade, from inception through post campaign analysis.
- Develop, maintain, and communicate Email Marketing campaign calendars to ensure that all plans are in conjunction with marketing efforts and deadlines.
- Partner with relevant business functions and external vendors to determine and communicate mailing instructions, creative deliverables, QA timelines, etc.
- Submit email creative and campaign requests to external email service provider and follow through to completion.
- Proofread final copy to ensure accurate and correct communication, match creative, versions and other campaign elements.
- Thoroughly QA all email campaigns and clearly document edits.
- Responsible for tracking project workflow and ensuring all project delivery dates are met for both internal and external clients.
- Analyze campaign performance across key metrics and ensure flawless execution.
- Establish a record of email campaigns results, market insights, offer strategy and creative.
- Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance.
- Keep abreast of the industry best practices and provide recommendations for internal strategies.
- Communicate with internal and external research groups, industry organizations and other sources of expertise related to Email Marketing; promote and communicate the benefits of Email Marketing throughout the organization.
- Digital/Email Direct response marketing experience
- Perform other duties as assigned.
- This role is based on-site at our corporate office in Stamford, CT. This role is not remote/hybrid.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
Ability to read, write, speak and understand English Technical expertise in Direct Marketing, specifically direct mail, with a proven record of successful implementation
Ability to manage multiple projects and tasks at one time
Proven ability to manage Direct Marketing / Direct Mail / Database Marketing and Testing projects
Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience
Ability to maintain confidentiality
Ability to manage and foster change
Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects
Ability to analyze and interpret data to make recommendations based on analysis and expertise
Strong attention to detail balanced with the ability to think strategically
Highly developed capacity for teamwork and a strong focus on the customer
Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
Required Education
Bachelors Degree in Business, Finance or related discipline and/or an equivalent experience
Required Related Work Experience and Number of Years
Direct marketing experience - 5-7
PREFERRED QUALIFICATIONS
- Technical expertise in Email Marketing, with a proven record of successful implementation
- Strong understanding of email and marketing automation platforms, email service providers and deliverability
- Knowledge of basic HTML preferred and familiarity with web content management systems preferred
- A demonstrated ability developing and executing Email Marketing and communications strategies and tactics including onboarding, lifecycle marketing, trigger, and re-engagement
- Ability to prioritize and organize effectively
- Ability to communicate orally and in writing in a clear and straightforward manner
- Ability to manage all phases of a large project from beginning to end with sufficient autonomy
- Proven ability to manage Email Marketing and testing projects
- Ability to show judgment and initiative and to accomplish job duties
- Ability to work independently and make recommendations and decisions autonomously
- Ability to make decisions and resolve problems while working under pressure
- Knowledge of cable television, high speed Internet and phone products and services preferred
- Penchant to work with a sense of urgency
WORKING CONDITIONS
Office Environment
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