This role exists to develop and refine IMC technology, data governance processes and taxonomy throughout asset creation, production and distribution, and media deployment processes, workflows, tools, and tracking of assets for commercialization to Mattel and external stakeholders. Tools include workflow management, Digital Asset Management (DAM), visualization and dashboards and data governance. We are looking for an experienced Product Manager specializing in Asset technology, Data and Analytic... more details
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team:
Integrated Marketing Communications (IMC) team is a newly formed, global organization within Mattel. The team is responsible for Brand Creative, Media, Brand PR, Marketing Operations and Production. This group was created to enable global consistency and support best-in-class, consumer-centric campaigns, assets, and media planning.
This new role will be part of IMC’s Marketing Operations team, which is dedicated to driving operational excellence, overseeing Project Management, Asset & Channel Management and developing a Marketing Operations Center of Excellence (COE).
This role exists to develop and refine IMC technology, data governance processes and taxonomy throughout asset creation, production and distribution, and media deployment processes, workflows, tools, and tracking of assets for commercialization to Mattel and external stakeholders. Tools include workflow management, Digital Asset Management (DAM), visualization and dashboards and data governance.
The Opportunity:
This role exists to develop and refine IMC technology, data governance processes and taxonomy throughout asset creation, production and distribution, and media deployment processes, workflows, tools, and tracking of assets for commercialization to Mattel and external stakeholders. Tools include workflow management, Digital Asset Management (DAM), visualization and dashboards and data governance.
We are looking for an experienced Product Manager specializing in Asset technology, Data and Analytics. The Product Manager will be responsible for planning and executing the roadmap for Mattel Asset and Marketing Communications technology, data and analytics. The ideal candidate will have a deep understanding of data technologies, data governance and taxonomy practices and processes, and a proven track record of managing complex data and data product end-to-end lifecycles.
What Your Impact Will Be:
- Work with business and technical stakeholders to define and execute the roadmap for asset-focused marketing technology, data, products and tools including reporting dashboards and enterprise data integrations
- Own technology, data and taxonomy change request requirements gathering, prioritization and release roadmap.
- Collaborate with internal and external stakeholders to define and execute the roadmap for marketing data, governance, tools and integrations including reporting dashboards.
- Establish and manage a data governance program, including data quality and availability
- Analyze market trends, competitive analysis, and stakeholder feedback to inform partner identification.
- Work with Mattel’s data architecture teams to ensure that system designs deliver business requirements.
- Act as asset data source and quality steward
- Own and govern enterprise asset and related metadata, taxonomies and evolutions.
- Identify business KPIs and metrics, and drive reporting and dashboarding across the organization
- Ensure all data products and integrations align with the company's strategy and goals.
- Drive enterprise efficiencies by consolidating requirements across business units.
- Lead cross-functional teams to deliver quality products on time and within budget.
- Foster strong relationships with key external partners and vendors.
- Communicate product vision and progress to leadership.
- Ensure products comply with laws and industry standards, including data privacy and security.
What We’re Looking For:
Required Skills and Experience:
- Bachelor’s degree in computer science, Information Systems, Business, Marketing / Data Analytics or related field. A master’s degree or MBA is a plus.
- 3 – 5 years of experience as a Product Manager or similar in a technology or data-focused company.
- Deep understanding of data technologies (e.g., Data Asset Management tools, databases, data warehouses, big data technologies, data visualization tools).
- Experience with asset (Workfront & DAM, plans, briefs) technologies and data
- Experience with data governance and taxonomy processes, involving business owners, processes, tools and reporting
- Strong understanding of software development processes, agile methodologies, and data privacy regulations.
- Ability to understand and speak to technical aspects of data products and integrations.
- Strong project management skills, with a demonstrated ability to manage multiple simultaneous projects.
- Excellent communication, presentation, and leadership skills.
- Strong analytical and problem-solving abilities.
- A customer-centric mindset, with a proven ability to translate customer needs into product features.
- Microsoft Office proficient
- Demonstrated ability to work and collaborate as part of a cross-functional team
Desirable Skills:
- Experience with data modeling tools, data quality tools such as Collibra, Google Data Lake, Reporting tools such as Tableau
- Technical experience in software development or data science.
- Experience with cloud technologies and platforms (AWS, Google Cloud, Azure).
- Familiarity with product/marketing, media, and consumer data
- Familiarity with marketing content supply chain production, management and delivery
- Experience and knowledge of DAM systems, rights management, project management and creative tools, e.g., Adobe Creative Cloud and Workfront
- Product Management Certification is a plus.
The annual base salary range for this position is between $104,800.00 and $149,000.00.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.
Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.
Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.
Videos to watch:
The Culture at Mattel
Mattel Investor Highlights
