Define product strategy and roadmap. Conduct market research to identify customer needs and market gaps. Create and publish Market Requirements Documents that clearly defines customers needs and features/specs that differentiate FFI products along with the financial and market impact of new products/applications. Identify strategic vectors of differentiation for products through competitive and market research. Develop business cases to support market and business development. Define Value Propo... more details
Product Marketing Manager
FormFactor, Inc
Livermore, CA or Beaverton, OR
In a world driven by the increased demand of technology, semiconductor manufacturers require a trusted partner to pioneer the frontiers of advanced integrated circuits (ICs). FormFactor, Inc (FFI) is the world's leading supplier of semiconductor test and measurement products that power electronic systems used in computing, consumer-technology, automotive, Artificial Intelligence (AI) and other applications. Our cutting-edge solutions are the driving force behind the testing of ICs that power electronic systems across computing, consumer technology, automotive, Artificial Intelligence (AI), and myriad other applications.
As a leading player in the semiconductor industry, FormFactor actively seeks out individuals who are not just employees, but passionate contributors eager to thrive in an ever-evolving landscape. At FormFactor, we are not just shaping the future of semiconductors; we are rewriting the narrative of innovation itself.
Our commitment extends beyond the technical realm to the very fabric of our culture. Rooted in our core valuesFocus on the Customer, Ownership & Accountability, Respectfully & Effectively Communicate, and Motivate & Develop Peoplewe foster an environment where diverse perspectives are not only welcomed but celebrated. Join us in experiencing the exhilaration of collaborating with a dynamic team, pushing the boundaries of what's possible, and contributing to a workplace where your voice is not just heard but valued and empowered. Become an integral part of our journey as we collaboratively Form Our Future Together, setting the stage for a new era in semiconductor excellence.
PURPOSEThe Product Marketing Manager is responsible for the global strategic marketing activities related to their assigned probe card products, works with the account teams for assigned accounts and provides marketing leadership to the product groups. This position regularly interacts with senior management and executives, and provides the overall product positioning, product strategy and direction, and communications objectives for the assigned products. The Manager will understand our customers test challenges and will work closely with customers to define solutions to these challenges using FormFactor products and technology. The Manager also sets market requirements, manages product roadmaps, project priorities and trade-offs as necessary, and resources allocation for those assigned products. The Manager also works with the account teams for their assigned customers to maximize profit and market share. This includes updating competitive situations and threats, communicating customers requirements and providing input to the account strategy.
ESSENTIAL DUTIES AND RESPONSIBILITIES- Define product strategy and roadmap.
- Conduct market research to identify customer needs and market gaps.
- Create and publish Market Requirements Documents that clearly defines customers needs and features/specs that differentiate FFI products along with the financial and market impact of new products/applications.
- Identify strategic vectors of differentiation for products through competitive and market research.
- Develop business cases to support market and business development.
- Define Value Propositions to support the competitive positioning of the products and solutions in the market.
- Define value pricing propositions that support high margin contribution for the Companys products in the market.
- Develop target and key account positioning strategies in support of sales activities.
- Develop and articulate fact-based and current competitive intelligence that includes product and financial positioning vis-a-vis critical extant and emergent competition.
- Lead the New Product Introduction (NPI) inclusive of beta testing, sales training, creating sales and product collateral, and insuring the go-to-market success of new product launches.
- Articulate objectives to insure product and organizational success.
- Participate in strategic planning activities to include articulation of organic and inorganic growth opportunities.
- Train the sales/account teams regularly such that the knowledge of the market and FFI products & solutions are transferred to the teams as part of NPI.
- Cross-functional engagement with sales, applications engineering, NPI engineering, R&D, manufacturing, finance and corporate communications as part of NPI.
- Interface with customer to define device testing requirements that drives product roadmaps for long-term revenue growth.
- Use negotiation skills to close gaps between customer requirements and factory capabilities
- Prepare and deliver technical presentations explaining products or services to customers and prospective customers.
EDUCATION, EXPERIENCE, AND SKILLS REQUIRED
- Bachelors degree in Electrical Engineering, Physics, or other technical degree, Masters degree preferred.
- 8+ years experience in applications, marketing, product development, or general management that involved leading and mentoring others.
- 5+ years experience in a customer facing role in the semiconductor industry. Must have solid knowledge of the semiconductor manufacturing and test process.
- 5+ years experience in an engineering technical role within the semiconductor experience
- Must be able to demonstrate strong technical understanding and experience in high-speed digital or RF applications and theory.
- Excellent verbal and written communication skills in English.
- Strong business acumen and demonstrated ability to drive revenue growth through technical engagements.
- Need to be comfortable speaking to a group and engaging in problem solving dialogue with occasionally distressed customers or partners.
- Must have the ability to travel for business as much as 50% of the time both domestically and internationally to customer sites, subsidiary offices, and appropriate sales or marketing events.
The pay range for this role in Livermore, CA is between $163,400 and $214,410. The pay range may differ in other locations. FormFactor maintains broad salary ranges for its roles in order to account for variations in education, training, skills, relevant work experience, business needs and market demands. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity. Benefits offered for this role include medical, dental, vision, EAP, short-term and long-term disability, life insurance, flexible spending and savings accounts, 401(k), ESPP and paid time off.
FormFactor is committed to providing a work environment where everyone is treated with dignity and respect. We are an Equal Employment Opportunity (EEO) employer and are committed to compliance with all Federal, State, and local laws that prohibit employment discrimination on the basis of age, race, color, sex (including breastfeeding and related conditions), gender (including gender identity and gender expression), national origin, ancestry, sexual orientation, religion, physical or mental disability, marital status, registered domestic partner status, medical condition, military or veteran status, genetic characteristics or information, or any other legally protected characteristic.
