The Digital Marketing Specialist is an enthusiastic team player with strong attention to detail, who thrives in a fast-paced environment. Reporting to the Managing Director, Digital Marketing, this role will be responsible for the execution and support of the digital marketing team in the areas of website content management, social media posting, and email marketing. This position will work collaboratively to support internal business partners, helping to promote content through digital distribu... more details
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Job Description
ABOUT THE TEAM:
Virtus employs a comprehensive, dedicated multi-market and multi-channel distribution approach to access the broadest base of potential clients in the U.S. and select markets in Europe, Asia, and Australia. Experienced, channelized sales teams cultivate deep, diverse, and enduring relationships with financial advisers, consultants, and institutional and individual clients, supported by a centralized sales desk and associated functions including:
- National Accounts, which manages retail product availability and platform placement to deepen relationships with distribution partners, and Institutional Consultant Relations, which represents strategies and investment performance of affiliated managers with consultants who are gatekeepers to largest percentage of institutional clients.
- Marketing, which is tasked with differentiating our retail presence through one-point access to specialized managers and helping financial advisors build their practices using thoughtful market education to help clients achieve better outcomes; and
- Dedicated support staff in business intelligence, RFP/database management, digital marketing, and creative services.
JOB SUMMARY:
The Digital Marketing Specialist is an enthusiastic team player with strong attention to detail, who thrives in a fast-paced environment. Reporting to the Managing Director, Digital Marketing, this role will be responsible for the execution and support of the digital marketing team in the areas of website content management, social media posting, and email marketing. This position will work collaboratively to support internal business partners, helping to promote content through digital distribution.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Create, design and deploy emails marketing Virtus’ products, managers and capabilities via Eloqua and provide email support to our Retail and Institutional Sales Teams.
- Contributes to website content management for the Virtus Investment Partners website and its subdomains. Content management includes the uploading of assets and the creation of landing pages, adhering to CMS best practices for user experience, tagging, and quality assurance.
- Create and publish social media posts for Virtus and its affiliate accounts, working closely with Compliance to ensure compliance with the Virtus Social Media Policy.
- Contributes to website content management and quality assurance for Virtus affiliate sites.
- Identify areas for operational efficiencies.
SPECIFIC QUALIFICATIONS:
- Bachelor’s degree with 2-4 years of related digital marketing experience or an equivalent combination of education and experience.
- Strong attention to detail and proofreading skills.
- Ability to multi-task and operate in a fast-paced environment.
- Experience working with Content Management Systems, with a solid understanding of content metadata.
- Experience with B2B social media (LinkedIn, X, Facebook) utilizing tools such as Hootsuite, Hearsay, or LiveSocial.
- Experience in the creation and deployment of emails via email marketing tools, such as Eloqua (preferred), Salesforce Marketing Cloud, Pardot, or Hubspot.
- Successful track record of establishing and maintaining successful, collaborative working relationships with internal business partners.
- Proficient in HTML.
- Familiarity with Microsoft Office Suite (Word, Excel, PowerPoint).
Salary Range: $64,000- $87,000
The starting salary offer will vary based on the applicant’s education, experience, skills, abilities, geographic location, internal equity, and alignment with market data.
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