Job Abstract

The University of Virginia seeks an Assistant Director, Digital Engagement to support digital marketing and communications for events, programs, and updates for University Advancement’s Office of Engagement. The Assistant Director, Digital Engagement will create clear, informative, accurate, well-designed, and functional content consistent with style and brand guidelines and best practices. This position will also handle and maintain data and proactively manage its movement between digital systems. Thorough skills to develop and implement original ideas as well as correctly identify and effectively solve problems.

Reporting to the Senior Associate Director, Digital Engagement, the ideal candidate will have a proven track record with digital marketing projects, the ability to work autonomously as well as part of a team, and excellent communication and interpersonal skills, with the ability to build relationships.

Responsibilities include:

• Assist in the creation and execution of digital marketing email campaigns, including building email templates, procuring constituent data, and scheduling email sends.
• Design and build registration forms for virtual and in-person events using enterprise platforms and tools.
• Ensure all marketing content aligns with brand guidelines, tone, and voice to maintain brand consistency across all channels.
• Coordinate with partners to ensure seamless integration of registration forms with event logistics and marketing efforts.
• Update and manage relevant registration data fields in accordance with data management best practices.
• Monitor email performance metrics, analyze results, and implement strategies for continuous improvement.
• Ensure accurate and timely responses to inquiries, escalating to proper staff where necessary.
• Provide feedback and recommendations to partners to enhance the quality and effectiveness of marketing materials.
• Independently manage project plans utilizing internal digital project management system.
• Collaborate with cross-functional teams to align digital marketing initiatives with overall marketing objectives.
• Participate in University Advancement and Office of Engagement events and activities, including some travel.
• Perform all other duties as assigned.

Required qualifications:

Bachelor's degree in related area

Minimum 1 year of experience

Ability to work independently and take a concept to successful completion with little oversight

Interpersonal, written, and verbal communication skills across mediums

Preferred Qualifications: 

2 years of experience

Strategic and creative thinker; strong analytical, and critical-thinking skills

Database platform entry; HTML and/or MJML Email Creation; Content Management Systems (Drupal and WordPress); Project Management Tools; Canva; Cvent; Eventbrite; and Salesforce.

Strong project management and strategic planning skills

Committed to attracting and retaining a diverse staff, University Advancement honors your experiences, perspectives, and unique identity. Together, we strive to create and maintain working environments that are inclusive, equitable, and welcoming so we can best achieve our mission of supporting our broadly diverse partners, schools, and networks of engaged alumni, parents, and friends of the University.

UVA Advancement offers a flexible and hybrid workplace. All team members must have access to and maintain a secure home office environment with high-speed internet service and work collaboratively with others using various technologies and tools. Depending on the type of position and work performed, or as deemed by manager, some positions may be required to work intermittently in a shared office space located in Charlottesville, Virginia. 

This position may work from anywhere, with the expectation of being in Charlottesville a minimum of four times a year at UVA’s expense.

This position will remain open until filled. This is an exempt level, benefited position. This position will not sponsor for work visas. This position is a restricted position and is dependent upon project need, availability of funding, and performance. The salary range is $55,000 - $65,000 and is commensurate with education and experience. The University will perform background checks on all new hires prior to employment. 

For questions about the position or the application process, please contact Daniel Strong, Senior Recruiter, at das6zb@virginia.edu.

Please apply through the University job board, Careers at UVA, and search for R0061731.  

Internal applicants must apply through their UVA Workday profile by searching ‘Find Jobs’ or through their ‘Jobs Hub’. Applicants must complete an application online with the following documents: a resume and cover letter.

MINIMUM REQUIREMENTS

Education: Bachelor's degree
Experience: At least one year experience
Licensure: None

PHYSICAL DEMANDS

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff.  We believe diversity is excellence expressing itself through every person's perspectives and lived experiences.  We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex, pregnancy, sexual orientation, veteran or military status, and family medical or genetic information.