Job Abstract

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

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Job Description Summary

Job Description

Seeking a Marketing and Communications Consultant to help expand the audience for the Master of Health Care Innovation.

OBJECTIVES: To identify and plan resource-effective marketing and communications opportunities to increase the volume of qualified applicants to the Master of Health Care Innovation.

To propose implementation methods for MHCI staff, possibly with external support.

SCOPE OF WORK: Identify networks and organizations likely to include health care professionals who are eager and able to pursue a Master of Health Care Innovation and grow their impact. Initiate connections (who) and recommend specific methods (how) to engage potential students. Identify opportunities to raise brand awareness among potential students and program champions. Coach MHCI staff on next steps, from initial follow-up through evaluation of efforts and outcomes. Attend check-in calls as needed during the project.

DELIVERABLE: A plan for MHCI staff to implement (possibly with external support), including an annotated list of people contacted, their roles, organizations, and recommended methods to engage potential students and build brand awareness. Include metrics for success and ways to evaluate.

QUALIFICATIONS: The candidate will have relevant experience in marketing and communications as related to the broad health care field, as well as a solid network and awareness of current health care trends. Candidates will have demonstrated success and tangible results in increasing reach, building awareness, and generating and implementing plans.

COVER LETTER required.

Job Location - City, State

Department / School

Pay Range

Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile. 

Affirmative Action Statement 
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements 
Background check may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.