The Global Marketing Specialist will play a key role in helping to plan, execute and track strategic marketing plans for the brand. This person will contribute to the implementation of initiatives designed to deliver against the company's strategic priorities. The Global Marketing Specialist must demonstrate the following qualities: Leadership and Collaboration: Ability to manage projects and liaise across a multi-functional global organization. Business Analytics and Creative Thinking: Ability ... more details
Position Overview:
The Global Marketing Specialist will play a key role in helping to plan, execute and track strategic marketing plans for the brand. This person will contribute to the implementation of initiatives designed to deliver against the company's strategic priorities.
The Global Marketing Specialist must demonstrate the following qualities:
Leadership and Collaboration: Ability to manage projects and liaise across a multi-functional global organization.
Business Analytics and Creative Thinking: Ability to translate data and insights into clear learnings and strategic action plans that can generate effective communications assets and a positive impact on business results.
Strong Written and Verbal Communication: Ability to summarize and present key insights, leading to a compelling creative brief.
Proven track record in strong, brand driven and collaborative execution.
Demonstrable passion for luxury and retail marketing; understanding of luxury consumers; familiarity with industry trends; and cultural fluency.
Key Accountabilities:
Initiative Development
Support the development of multiple global marketing initiatives from 360 brief generation through to the development and deployment of their global communications/creative asset toolkits.
Identify and align tangible measures to evaluate communications/creative deliverables and provide clear feedback.
Serve as point of contact for cross-functional project contributors, closely tracking all project timelines and troubleshooting (complex) issues as they arise.
Perform competitive analyses and market assessments as needed to support the projects at hand, thinking creatively beyond adjacent jewelry brands for ideas and inspiration.
Prepare presentations and materials for Senior Management as well as internal calls with Regional Marketing Leaders and cross-functional teams.
Partner with Finance and cross-functional teams to manage and track initiative budgets.
Business Analytics
Conduct complex business analysis, synthesizing cross-channel insights from Tiffany.com, email, organic & paid media and more, with custom data pulls as needed, to measure the success of a given initiative and inform future strategic planning.
Cross-Functional Partnerships
Develop and manage relationships in cross-functional project teams (internal/external), with partners including but not limited to Client Development, Email, Site Content, Visual Merchandising, Media and Category Management to ensure excellence in execution - delivering the initiative and full asset tool kit to the regional marketing teams on time.
Provide on-going support and communication on initiative asset kits, working closely with Project Management and internal Creative teams.
Required Qualifications:
Bachelor’s Degree with 3-5 years related work experience
Strong communication and analytical skills. Business writing and public speaking proficiency.
Hands-on, “get-it-done”, results-driven, positive mentality complemented by ability to be agile, prioritize and multi-task.
Exceptional organizational and critical problem-solving abilities with experience analyzing data and insights
Demonstrates cultural awareness and understanding of regional differences with the flexibility to work with international time zones.
Appreciation and understanding of luxury, retail, popular culture, style, and design. Interest in new media is a plus.
The hiring range for this position ranges from $74,035 - $100,150. The rate of pay offered will be dependent upon candidates’ relevant skills and experience.
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