The City of Frederick is seeking a dynamic and innovative Digital Media Specialist in the Communications Department. In this pivotal position, this individual will play a key role in shaping and maintaining the city's online presence, with a primary focus on improving and updating the website, enhancing user experience, and ensuring constituents have quick, easy access to information.
Essential Duties and Responsibilities
Website Management:Leads the day-to-day operations of the City of Fred... more details
Job Summary
The City of Frederick is seeking a dynamic and innovative Digital Media Specialist in the Communications Department. In this pivotal position, this individual will play a key role in shaping and maintaining the city's online presence, with a primary focus on improving and updating the website, enhancing user experience, and ensuring constituents have quick, easy access to information.
Essential Duties and Responsibilities
Website Management:
Leads the day-to-day operations of the City of Frederick's website, ensuring it serves as a dynamic and user-friendly platform.
Collaborates with Communications Department staff and other departments to implement cutting-edge technologies and ensure the website remains technically robust.
Explores emerging web trends and technologies to keep the city at the forefront of online innovation.
User Experience Enhancement:
Conducts regular, in-depth audits of the website, employing a forward-thinking approach to identify and implement innovative improvements in user experience.
Works closely with design and development teams to integrate creative and intuitive solutions that align with the latest digital trends.
Champions user-centric design principles and advocate for accessibility and inclusivity in all digital initiatives.
Content Development and Publishing:
Crafts engaging and innovative content for the website, employing creative storytelling techniques to effectively convey the city's messaging and communication objectives.
Collaborates with departmental stakeholders to gather and present information in compelling ways, contributing to a positive and informative user experience.
Experiments with multimedia elements, such as video, infographics, and interactive content, to enhance user engagement.
Constituent Communication:
Acts as a forward-thinking liaison between the community and the city, ensuring that the website is not only an information hub but also an interactive platform that fosters community engagement.
Develops and implements innovative communication strategies to proactively keep constituents informed about city initiatives, events, and services.
Facilitates online forums and feedback mechanisms to encourage citizen participation and feedback.
Collaboration with Communications Team:
Works closely with the Communications, Production and Community Engagement teams to ensure seamless integration of digital media efforts with broader communication goals.
Brings a fresh perspective and innovative ideas to collaborative campaigns, ensuring digital platforms contribute significantly to the overall communication strategy.
Fosters a culture of creativity and innovation within the digital media team.
Data Analysis and Reporting:
Utilizes advanced analytics tools to perform in-depth assessments of website performance and user engagement.
Generates comprehensive reports, providing actionable insights and proposing innovative strategies to optimize digital media efforts.
Implements A/B testing and other data-driven methodologies to continually refine and improve the digital user experience.
Required Qualifications
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
REQUIRED EDUCATION AND/OR EXPERIENCE:
Two (2) years of experience as a webmaster, digital media specialist or in a similar role, with a track record of implementing innovative digital strategies.
REQUIRED CERTIFICATES AND/OR LICENSES:
Vehicle Operator’s license with satisfactory driving record that meets insurability standards of the City’s insurance carrier is required. The employee must maintain the license for the duration of their employment.
Strong proficiency in content management systems (CMS), web development tools, and digital media platforms.
Excellent written and verbal communication skills, with a keen eye for innovative content creation.
Familiarity with accessibility standards and best practices.
Ability to work collaboratively in a fast-paced environment with a forward-thinking mindset.
OTHER DESIRABLES:
Bachelor's degree in Digital Media, Communications, Marketing, or a related field preferred.
Graphic design skills.
Community engagement experience.
Project management skills.
Certifications in web development or design.
Data privacy and security awareness.
PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by the incumbent to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to move about in an office type setting, to remain in a stationary position for extended periods of time, to compile, retrieve information from computers, telephones, phones, etc., to draft and write, to handle paperwork and position self in the course of work. Vocal communication is required for expressing or exchanging ideas by means of spoken word and for conveying details or important instructions to others accurately, quickly, and at appropriate sound level. Hearing is required to perceive information at normal spoken word levels. Visual acuity is required for preparing and analyzing written or computer data, determining the accuracy and thoroughness of work, and observing general surroundings and activities. The employee must occasionally lift and/or move up to 20 pounds.
WORK ENVIRONMENT/CONDITION:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is primarily performed in an office environment. Travel to City facilities and other locations is required. Work may occasionally be required outdoors in varying weather and environmental conditions. Employee must be able to transport themselves via vehicle to various locations. Equal Opportunity Employer
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