Advise on the organization's major competitors. Anticipate and understands the different types of competition that will be faced in the future. Monitor market activity, penetration and competitive wins or losses. Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs. Build relationships with key opinion leaders and establish relationships with new thought leaders. Analyze unmet needs to identify product and service opportunities. Able to... more details
Work Flexibility: Hybrid
Who we want
Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do
Advise on the organization's major competitors
Anticipate and understands the different types of competition that will be faced in the future
Monitor market activity, penetration and competitive wins or losses
Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs
Build relationships with key opinion leaders and establish relationships with new thought leaders
Analyze unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business.
Identify market trends and proactively adjust strategy based on healthcare environment
Lead the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way
Collaborate cross-departmentally to participate in the NPDP process
Lead the execution strategy for the defined portfolio
Communicate long-term portfolio strategy to key stakeholders to gain organizational alignment
Lead product life cycle management of the portfolio from launch to obsolescence
Partner with R&D to anticipate future needs and the strategic assets needed to compete
Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy
Align customer acquisition or retention strategies to the broader portfolio strategy
Align the portfolio segment strategy to broader business strategy
Create and recommend a category definition based on the strategic phase of the business
Understand how to target customers based off of total market potential and opportunity
Continually monitor market trends and make recommendations on market opportunity and strategic focus
Effectively use appropriate benchmarks and document key assumptions when developing forecasts
Develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy
Manage price competition and assures alignment with overall business unit pricing goals
Monitor effectiveness of all marketing channels and promotional campaigns
What you need
Bachelor’s degree required
MBA preferred
8+ years of work experience required
5+ years medical device or marketing/sales experience preferred
Travel Percentage: 30%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
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