Provide effective marketing management, while controlling marketing P&L budget within approved levels. Develop consumer and customer-centric marketing strategies to build share, sales, and profit. Develop and execute effective marketing plans for assigned brand(s) in partnership with agencies. Lead initiatives in collaboration with cross-functional teams to drive top line and bottom-line results. Leverage market research and insights to inform decision-making. Lead business analysis and reportin... more details
A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Hybrid
Role Accountabilities and Responsibilities
Provide effective marketing management, while controlling marketing P&L budget within approved levels.
Develop consumer and customer-centric marketing strategies to build share, sales, and profit.
Develop and execute effective marketing plans for assigned brand(s) in partnership with agencies.
Lead initiatives in collaboration with cross-functional teams to drive top line and bottom-line results.
Leverage market research and insights to inform decision-making.
Lead business analysis and reporting for assigned brand(s) with emphasis on utilizing data to drive action.
Develop integrated and holistic marketing strategies to build share.
Provide direction and guidance to Assistant/Associate Brand Manager(s) to maximize their contribution to results and to advance their development.
Education and Experience
BA/BS required; MBA strongly preferred
5-8 years in Marketing (CPG, OTC, Cosmetics)
Experience in category analysis and forecasting
Familiarity with common consumer marketing research tools and techniques
Experience with P&L analysis
Ability to lead complex, strategic projects through to commercialization
Experience managing and influencing cross-functional teams in conversations and in presentations
#piq #LI-Hybrid
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/
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