The Site Merch Manager role is part of a dynamic and high-performing team that prides on blending the art and science of site merchandising. Here, you’ll have an opportunity to develop and lead team through the end-to-end site experience pipeline and ensuring it aligns with the product to site, promotional messaging, pricing, marketing, campaign & collaborations launch strategies. You will partner with fellow Site Merchandising and key cross functional leads in Merchandising, Marketing, Digital ... more details
About Gap
Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.
We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.
About the Role
The Site Merch Manager role is part of a dynamic and high-performing team that prides on blending the art and science of site merchandising. Here, you’ll have an opportunity to develop and lead team through the end-to-end site experience pipeline and ensuring it aligns with the product to site, promotional messaging, pricing, marketing, campaign & collaborations launch strategies. You will partner with fellow Site Merchandising and key cross functional leads in Merchandising, Marketing, Digital Operations, Promotions, Sample and Photo Studio teams to produce a best-in-class online shopping experience. Your talent for leading flawless execution will be key to bringing product strategies to life across multiple customer touchpoints throughout the digital journey.
What You'll Do
Develop and lead divisional site strategies that aligns with preseason investment, product aesthetic, brand initiatives and organizational goals that produces a customer-first, frictionless site experience.
Lead site and content launches for collaborations, brand campaign, commercial plan, HP, email and social in partnership with Merchandising, Marketing, Creative, Digital Operations, and PDM.
Monitor site analytics, customer engagement metrics, market trends, competitive insights, and brand product direction to optimize short-term performance and to inform long-term strategies. Provide in-depth site reporting and insights to CFT Leads, identify performance opportunities and solutions.
Produce a best in class, visually appealing merchandising experience that drives optimal conversion, SOT, and findability while maximizing customer engagement throughout the browse path.
Leads the strategic intent for seasonal shot requests & strategy, product tags mapping and taxonomy setup that is effective, competitive, intuitive and customer facing.
Manages weekly site review meetings to discuss upcoming collaborations, campaign, content launches, promotions, email, special product launches, and shifts to navigation.
Lead and implement site strategies for third-party vendor tools including product recommendations, outfitting, search results, and SEO to drive an optimal customer experience and support test initiatives.
Model and ensure an accurate and high-quality level of work across the site, with an understanding of its impact on the customer experience.
Manages the QA and review of the site daily to ensure proper setup of navigation, product mapping and promotions that follows the strategic intent.
Partner with key cross functional partners to test, implement, provide customer driven insights, and operationalize site technologies and capabilities. Act as a SME captain for 1+ site technologies.
Continuously keeping up to date competitively on the latest digital trends, site taxonomy and setup, collections, special shops, and overall tech.
Manage team of direct report(s), providing development, coaching, motivation, support, and feedback. Promote and model Gap Inc values. Create a dynamic work environment that prioritizes teamwork, collaboration, agility, attention to detail, and drive.
Who You Are
8+ years of merchandising or ecommerce experience
Passionate about the customer, the online shopping experience with a keen eye to visual site merchandising
Ability to influence, collaborate and build strong relationships with cross-functional leaders
Must have strong technical and analytical skills with ability to use data to assess the business and drive decisions and shift strategies
Excellent understanding of merchandising, e-commerce, digital platforms & technology, and multi-channel retailing
High level of initiative and organization, with the ability to manage ambiguity, uncertainty and changing directions in a fast-paced dynamic environment
High level of initiative and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions
Strong written and verbal communication skills with the ability to present to varying levels of leadership
Excellent computer skills, fluent in Microsoft Excel, Airtable, Miro, PIM system, and 3rd party digital tools
Bachelor’s Degree or equivalent
Benefits at Gap
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
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