Job Abstract

SUMMARY;

Responds to Internet and Phone inquiries and ensures that the dealership actualizes its maximum profit potential on Phone and Internet sales.

ESSENTIAL JOB REQUIREMENTS AND RESPONSIBILITIES:

Be directly responsible for the following items, as set at the sole discretion of the company, which may be changed from time to time:

• Satisfies the transportation needs of Internet/phone generated vehicle purchasers.

• Communicates effectively with Internet/Phone customers and prospects according to their preferred method of communication, whether by phone, by email or in person.

• Sells/leases and delivers a minimum of 10 units per month.

• Has thorough knowledge of all dealership products and services.

• Understands the psychology of Internet customers and works with them accordingly to draw them into the dealership for proper vehicle demonstration and to close the transaction.

• Assists guests in selecting a vehicle by asking questions and listening carefully to their needs.

• Checks emails frequently and responds to inquires immediately.  Delivers messages intended for other departments promptly.  Notifies customer that their messages have been forwarded to the appropriate person for prompt attention.

• Handles all Internet sales inquiries personally.

• Coordinates Internet promotions.

• Ensures that the Web site address and phone number is prominently displayed throughout the dealership, on business cards, flyers, pens and all dealership advertising.

• Research auto-buying services on the Internet and acts as a liaison with any services the dealership uses to promote its site or advertise.

• Works with Webmaster to update the Web site frequently to attract new and repeat visitors.

• Takes photos of dealership inventory for use on the dealership site.

• Maintains an ongoing customer database to capture repeat business.

• Exhibits high level of commitment to guest satisfaction.

• Knows and understands the federal, state and local laws which govern retail automotive sales.

• Established personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals.

• Attends product and sales training courses as requested by sales manager.

• Keeps abreast of new products, features, accessories, etc. and their benefits to guests.

• Attends sales meetings.

• Maintains a safe work environment.

• Maintains a professional appearance.

• Realize that the company’s business is built on guest satisfaction and devote himself/herself to guaranteeing satisfaction to guests.

• Determine management, production and quality requirements by asking questions and listening.

• Attend Sonic meetings as requested.

• Maintain a follow-up system that encourages follow through with assigned project.

• Report to Sales Manager regarding objectives, planned activities, reviews and analyses.

• Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.

• Understand the terminology of the business and keep abreast of technology changes in the product.

• Follow directions from a supervisor.

• Understand and follow work rules and procedures.

• Accept constructive criticism.

• Interact well with others and be a positive influence on associate morale.

• Must sign voluntarily the company’s non-disclosure and confidentiality agreement and be able to be faithful to its provisions.