Develop and execute a clearly defined marketing strategy to support consistent business growth and brand awareness across our globally diverse markets Create and lead integrated marketing programs that position CSC’s services to gain market credibility and exceed revenue targets Develop and manage the marketing budget and metrics, providing reports on performance of channel programs Generate brand awareness and leads in target markets Develop and align core positioning and messaging for DBS offe... more details
Senior Marketing Specialist
Wilmington, Delaware
Monday-Friday, 8:00am - 5:00pm
Short-Term Contract
CSC is looking for a senior marketing specialist with 5-10 years of experience in B2B marketing, for its Digital Brand Services business. Additionally, any previous experience in domain management, cybersecurity, brand protection or technology markets is a bonus but not a requirement.
The Digital Brand Services (DBS) senior marketing specialist will be responsible for:
Manage marketing strategies and tactics for all DBS global markets
Understanding CSC’s brand and generating brand awareness in niche markets
Implementing marketing campaigns that are aligned with the overall business strategies for DBS
Providing project management for all assigned marketing projects
The incumbent should excel at developing and executing plans to meet business objectives and be a strong collaborator and relationship builder. It is essential that this person has an aptitude for “getting things done” and can work well both in a team environment as well as independently.
Some of the things you will be doing:
Develop and execute a clearly defined marketing strategy to support consistent business growth and brand awareness across our globally diverse markets
Create and lead integrated marketing programs that position CSC’s services to gain market credibility and exceed revenue targets
Develop and manage the marketing budget and metrics, providing reports on performance of channel programs
Generate brand awareness and leads in target markets
Develop and align core positioning and messaging for DBS offerings
Implement marketing campaigns that are aligned with overall business strategies
Oversee the execution for thought leadership and content marketing strategy for assigned projects
Provide project management for all assigned marketing projects
Conduct market research, competitive intelligence, and be the expert with respect to competitive products and services or rely on key strategic partner expertise
Work closely with sales team to align sales and marketing strategies
Maintain brand standards and ensure compliance across all marketing and communication channels
Desired skills and experience:
Five to ten years of experience in B2B marketing, product marketing or related, running multichannel and integrated marketing programs
Proven track record of developing impactful thought leadership campaigns
Ability to partner effectively with cross-functional teams and across multiple matrixed business units
Ability to work individually on self-driven projects, manage and meet deadlines, and prioritize project lists
Proven record of managing projects with globally distributed teams / partners in delivery of objectives
Comfortable working under tight deadlines in a fast-paced, agile business environment
Strong written and verbal communication skills to guide both marketing programs and internal collaboration
Highly self-motivated with a desire to learn the business well enough to write and blog about it
Flexibility and positivity when priorities change
Comfortable effectively managing a budget
Comfortable in a collaborative open-work environment
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