This position serves as the face of the organization to the resident and fellowship programs within the business unit and will organize and execute all activities related to the program. In this role, you will direct and oversee the strategy and implementation of the resident/fellows program and ensure that core activities are driven and key metrics are achieved. Core areas of focus will be KOL management and Business Development, education and training, product support, Resident/ Fellow trackin... more details
Why join Stryker?
We are proud to be named one of the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting stryker.com
Who we want:
Hard-working winners. Confident, competitive, and results-oriented professionals who create a track record of success.
Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do:
This position serves as the face of the organization to the resident and fellowship programs within the business unit and will organize and execute all activities related to the program. In this role, you will direct and oversee the strategy and implementation of the resident/fellows program and ensure that core activities are driven and key metrics are achieved.
Core areas of focus will be KOL management and Business Development, education and training, product support, Resident/Fellow tracking and internal transition when moving to practice, development of relationships, and support of residency/fellowship program needs in close partnership with medical education, sales and marketing.
Strategy & Alignment
- Responsible for creating and maintaining a strategic plan for fellow’s engagement and capturing following training
- Ensures all strategies are aligned to the corporate and business unit objectives.
- Collaborate effectively with various cross-functions to ensure aligned execution on all strategic programs.
- Responsible for updating strategy effectiveness through the development and tracking of key metrics.
- Measuring Fellows program effectiveness and making change recommendations based on findings.
Collaboration & Program Execution
- Continuous benchmarking of best practices related to the interaction & engagement with Fellows.
- Implementation & training of reps on best practices & programming surrounding the fellows strategy.
- Partner with sales reps, sales leadership, and Fellowship program directors to optimize engagement and experience with Fellows.
- Drive adoption of Blueprint into all fellowships
- Create strategies and programming that lead to the early adoption of Blueprint before or during fellowship.
- Partner with sales and Digital Field Marketing team to execute the onboarding of new Fellows.
- Drive new strategies that educate all fellowships with Blueprint software and associated programming.
- Collaborate with Med Ed to execute programming that connects Fellows with surgeon thought leaders in education programming involving Blueprint.
- Establish metrics for monitoring Blueprint adoption in fellowships and recommend strategic changes, when necessary, to improve effectiveness.
Fellows Course program execution
- Responsible for partnering with Medical Education to drive attendance with fellows at the annual fellows course.
- Drive awareness to all fellowships.
- Collaborate with Medical Education to help lead course details, agenda and execution needs.
- Provide on-site and in-lab support and leadership.
- Work with faculty to deliver on program objectives.
- Broaden Stryker exposure across residencies and fellowships.
- Develop strategies that lead to participation in programming and events.
- Collaborate with sales to drive local support to residencies and fellowships.
Fellows Transitions execution
- Collaborate with current and future sales reps to ensure Fellows are effectively transitioned within Stryker when moving into practice.
- Track and drive internal execution of 100% of all trained fellows into their new practice.
- Train receiving reps on best practices for supporting the transition of new surgeons into their territories.
Technical/Procedure Insight
- Demonstrate technical expertise to facilitate HCP medical education programs.
- Demonstrate ability to transmit knowledge; technical/ clinical/ health economics.
- Expert in marketing strategy, segmentation concept, and sales process.
Market Insights
- Analyze competitive education and training activities to determine best practices.
- Anticipates new customer segments and tailors marketing strategies to meet both current and future customer needs.
- Deploys resources to measure, monitor, and direct changes to marketing strategy to drive customer engagement.
Customer Engagement
- Strengthen partnership with key societies.
- Partner with consultants and future thought leaders to drive the level of engagement.
- Improves methods for maintaining customer feedback/ responsiveness.
- Initiates and drives new products and services based on changing customer needs as well as new customer segments.
Program Design
- Development and implementation of innovative training platforms for internal and external customers
- Continually monitors market trends and mentors others on strategic focus.
- Continually monitors and evaluates current strategy and makes recommendations on adapted strategies.
- Leads the business through specific action plans and strategies based on Source of Volume analyses.
- Defines key learning objectives for training curriculum.
Collaborate with key stakeholders
- Develop organizational capabilities by working closely with regional/internal & external Customers.
- Ensure Residents/Fellows strategy is part of in the integrated marketing and business strategic plan.
Project Management
- Set direction and shape future needs for entire Residents/Fellows program offering.
- Lead critical projects that span cross-regional, cross divisional, or new market opportunities.
- Full understanding of competitive strategies and approaches
Training Delivery
- Provision of innovative methods in education for both our internal and external customers.
- Drive improvements in our medical education offering, including digitizing the sales training process, product education, and positioning by applying VOC.
Effectiveness Measurement
- Develops and recommends functional objectives, including budget projections.
- Establish metrics and goals/success criteria and milestones.
- Conducts analyses and implements lessons learned.
- Defines areas of improvement and develops action plans to address as needed.
Strategic Vision
- Uses strategic planning to enable organizational learning.
- Supports creation of key strategy documents: strategic plan and annual operational plan.
- Gains organizational alignment and communicates plan with key stakeholders.
- Contributes in developing the entire Residents/Fellows strategy for the organization.
Budgets/P&L
- Manage Residents/Fellows' budgets in accordance with P&L requirements.
- Define budget, secure funding, prioritize investments, and creatively seek alternatives to optimize our spend.
- Evaluate past business decisions and associated budgetary considerations and impact.
KOL Management
- Direct management of KOLs in teaching institutions that are decision makers for Resident/Fellows programs
- Maintain and develop KOL network around teaching institutions.
- Develop relationships with scientific societies & KOLs. Voice of Customer (external/internal)
- Explore New Market segments/ new customer opportunities.
Organizational Capabilities
- Lead activities designed to enhance organizational capabilities across Marketing and Med Ed team, and leverage existing global material, programs (for international as appropriate).
- Investigate and recommend new technology and its potential for use in Resident/Fellows programs.
Customer/Business Centric Development
- Identify unmet needs within the Resident/Fellows space and partner/ create and implement new technology aimed to aid in adoption of Stryker product and improve patient outcomes.
- Demonstrate strong collaboration with other divisions to share best practices and learn new approaches.
Brand Stewardship
- Cascade divisional/marketing branding and strategy.
- Support and implement divisional branding to drive excellence in our industry.
Communication Planning
- Partner with Marketing Communication, Marketing and Sales Leadership as well as across Stryker's Medical Education teams to drive differentiation across our industry.
Other
- Identifies and implements breakthrough solutions across cross-functional teams, demonstrating business influence.
- Recommends procedural and process improvements and helps to remove obstacles to team accomplishments.
- Develop key relationships with industry/market thought leaders, organizations, and institutions in collaboration with other marketing leaders.
- Able to routinely make decisions that may affect immediate operations and have a company-wide impact.
What you need:
- Bachelor’s degree required.
- MBA Preferred
- 10+ years of work experience required.
- 7+ years of medical device or Medical Education experience preferred.
- 7+ years’ relevant clinical experience in Orthopedics is highly desirable
- Experience working within complex interdivisional procedures and policies.
$112,800 - 239,900 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.
About Stryker
Our benefits:
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12 paid holidays annually
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
Financial benefits include Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.
For a more detailed overview of our benefits or time off, please follow this link to learn more: US Stryker employee benefits
About Stryker
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at stryker.com.
Know someone at Stryker?
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Stryker is driven to work together with our customers to make healthcare better. Employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required, depending on customer requirements, to obtain various vaccinations as an essential function of their role.
