About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The Consumer CX Associate will support the successful execution of brand/therapy area -level marketing strategy at the channel level, assist in the development of marketing promotional materials and contribute to the success of consumer support offerings and marketing campaigns. This role is ideal for individuals looking to develop their skills within pharmaceutical marketing and gain valuable experience in content creation and marketing execution to consumer marketing initiatives.
Relationships
Reports to Consumer Experience Lead. Collaborates with key external and internal cross-functional teams, including analytics, marketing, sales, medical affairs, market access and policy/advocacy (MAPA), and channel leads to support marketing tactics development and ensure alignment with overall brand/therapy area goals and insights. Works closely with the marketing team members to understand and translate brand/therapy area level strategy into valuable customer experiences.
Essential Functions
- Brand/therapy area Messaging: Support the development of the consumer messaging / promotional story based on management defined consumer marketing strategies such as to drive product awareness and adoption
- Consumer Support: Assist in the strategy and development of consumer support offerings in alignment with regulations. Support creation of an optimal experience for consumers with branded materials and promote brand/therapy area awareness for future consideration
- Omnichannel Tactical Plan: Assist in the development of tactical plans to support the omnichannel consumer marketing strategy and customer reach /activation targets across key segments
- Content Creation and Execution: Support the creation of promotional, engagement and experience programs/materials including any personalization for key customer segments within consumer campaigns or patient services. Ensure content integrates across channels to create a unified brand/therapy area experience and complies with industry regulations and guidelines. Supports in overseeing and managing third party vendors/agreements
- Content Deployment: Coordinates dissemination of promotional patient services programs and consumer materials, including coordination with external suppliers and agencies. Ensure quality control of marketing content in alignment with compliance
- Continued Improvement: Ensure pull-through of ‘test and learn’ principles by consulting with executional teams to drive optimal performance
- Performance Monitoring: Monitor and track key marketing performance indicators (KPIs) to measure the success of consumer experience tactics and share with Consumer Experience Lead. Regularly analyze and report on the effectiveness of implemented tactics, making data-driven recommendations for continuous improvement and to optimize future activity
- Data-Driven Insights and Optimizations: Identify opportunities for improvement within the customer campaigns and engagement. Review and interpret campaign/tactic data to inform adjustments on customer centric campaigns to improve the overall value and customer experience. Utilize data analytics to gain insights into customer behaviors and preferences
Physical Requirements
Approximately 20-30% overnight travel.
Qualifications
- Bachelor’s degree preferred; relevant experience may substitute experience for degree
- 5+ years of experience including brand management/marketing experience, life science or related field
- Experience within the pharmaceutical or life science industry preferred
- Consumer marketing experience in campaign development through promotional asset execution, orchestrating customer experiences, and driving impactful customer experiences preferred
- Ability to collaborate with cross-functional teams across the organization and outside agencies
- Knowledge of consumer/patient engagement channels and regulatory considerations
- Content Planning, Execution, and follow-through skills
- Experience developing marketing content across a variety of channels
- Experience in implementation of personalized marketing tactics
- Data-driven mindset with ability to interpret data and draw insights
- Successful launch experience in a marketing role preferred
- Proficiency in Microsoft Office Suite and familiarity with marketing tools and software
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
