Create and support go-to-market plans for targeted market segments based on company growth initiatives - Implement and track new marketing growth plans for identified market segments - Plan and manage marketing activities within budgetary guidelines and deadlines - Monitoring channel's performance and assessing each regularly for sales and growth opportunities - Spread awareness of our solutions, drive demand and uptick in engagement by understanding segmentation and applying to target audiences... more details
Overview The Channel Marketing Manager for Konica Minolta is responsible for supporting and growing our Direct channel organization and programs. The position serves as the primary marketing liaison between marketing and the Direct Channel sales organization. The Channel Marketing Manager will work with the various marketing, sales, operations team members to drive alignment and growth. The ideal candidate will have a broad range of marketing experience primarily in supporting sales and will be the subject matter expert launching new marketing programs and strategic marketing activities to the direct sales organization. The position will report to the Director, Marketing Programs. Responsibilities • Create and support go-to-market plans for targeted market segments based on company growth initiatives • Implement and track new marketing growth plans for identified market segments • Plan and manage marketing activities within budgetary guidelines and deadlines • Monitoring channel's performance and assessing each regularly for sales and growth opportunities • Spread awareness of our solutions, drive demand and uptick in engagement by understanding segmentation and applying to target audiences and personas • Create and develop professional, accurate presentations, webinars, field newsletters, blog series, informative portals • Maintain portals to support internal sales staff • Lead communication/meetings between internal KM resources and agencies for marketing initiatives and projects. • Establish reporting and key performance indicators to analyze and optimize campaign/marketing plans • Capture VOC/VOF and build out an understanding of markets and personas • Support field activities related to building pipeline and growth opportunities Qualifications • Minimum 5 years of experience in marketing, partner marketing/alliance marketing/management, dealerships/franchises • Marketing experience in various channels preferred (Digital, Print, Telemarketing, Advertising). • BS/BA degree in marketing, business, or equivalent related experience • Proven knowledge of PowerPoint, Excel, Word, • Preferred experience with Adobe Suite, MailChimp or equivalent Competencies • Experience working cross-functionally in a matrix-managed organization • Sales and/or marketing background • Strong organizational skills, effective at managing competing priorities and meeting aggressive timelines • Close attention to detail with ability to track multiple actions simultaneously through to closure • Very effective written communication skills with marketing focus • Credible and articulate oral communicator • Quick learner – not shying away from understanding technology • Good interpersonal skills, comfortable meeting new people, characterized by professional, self-confident, and friendly demeanor • Enthusiastic, dynamic, and self-motivated individual • Team player who is comfortable taking direction and collaborating with Marketing/Sales Leader • Proven knowledge of PowerPoint, Excel, Word, bonus; Adobe Suite or equivalent • Able to travel a few times per quarter • Able to work independently About Us Konica Minolta’s journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients’ digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN’s MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the Forbes 2021 America’s Best-in-State employers list. The company received Keypoint Intelligence’s BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter. EOE Statement Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.
