- THIS POSITION IS DESIGNATED AS NON-BARGAINING UNIT AND THE INCUMBENT SHALL SERVE IN AN "AT-WILL" CAPACITY. - - - The Community Relations Coordinator is responsible for creating, coordinating and executing all community initiatives to achieve our goals and build awareness of Riverside Transit Agency. Represents the Agency to the public through a planned program utilizing public presentations; community events; special programs; business, community and organization partnerships; social media; an... more details
JOB SUMMARY
***THIS POSITION IS DESIGNATED AS NON-BARGAINING UNIT AND THE INCUMBENT SHALL SERVE IN AN "AT-WILL" CAPACITY.***
The Community Relations Coordinator is responsible for creating, coordinating and executing all community initiatives to achieve our goals and build awareness of Riverside Transit Agency.
Represents the Agency to the public through a planned program utilizing public presentations; community events; special programs; business, community and organization partnerships; social media; and public information dissemination to accomplish Agency and department objectives. Assists in developing and implementing promotional campaigns, events and activities to enhance RTA’s reputation and visibility, support Agency programs and initiatives, and increase ridership. Assists with marketing, community outreach and customer relations activities.
Develops strategies to increase followers on sites such as Facebook, Instagram, Twitter, Tik Tok and YouTube by outlining a campaign calendar and conceptualizing tactics to increase audience participation. This person is also the voice of those public sites, actively engaging followers in a dialogue in an effort to transform visitors into advocates for the brand.
Delivers regular updates to superiors concerning traffic and conversion of visitors, and submits new development plans for approval by manager.
Work collaboratively with colleagues from across the organization to promote the goals, messages, image and awareness regarding public transportation.
Hours are highly irregular, including working some weekends, early mornings and evenings.
ESSENTIAL DUTIES/RESPONSIBILITIES
DUTIES AND RESPONSIBILITIESinclude the following. Other duties may be assigned.
Manages the planning, implementation and evaluation of RTA’s community outreach and external partnerships and relationships to increase ridership and revenues and build community awareness and support. Implement broad and targeted marketing, community and social outreach activities to increase ridership and gain public support.
Coordinates community events, expos, ribbon cuttings, receptions, parades and more for Riverside Transit Agency. Coordinates with colleagues to promote the events and prepare needed materials.
Communicates the services of RTA to its passengers, public and potential riders by assisting with developing and implementing various marketing, promotional and public relations campaigns. Performs community outreach activities, including developing and giving community presentations and providing information at community expos, fairs and tradeshows to enhance the visibility, positive image and understanding of the Agency and its services in the community.
Recommends and processes requests for event participation that will provide the greatest benefit and exposure for RTA. Plans and coordinates all aspects of service/event including special vehicle requests, parades, display tables, promotional items, etc. Assures that RTA receives maximum visibility and recognition from event organizers in all event-related materials and announcements.
Develops and expands contacts with local high schools, colleges and universities. Coordinates events and presentations as needed.
Recommends, develops and implements effective social media campaigns. Collaborates with all Agency departments to create relevant content and interactive media experiences through social media sites.
Assists in planning, creating and implementing Agency marketing, promotional and media plans and campaigns that will drive a favorable brand image of RTA and increase ridership among target markets.
Serves as primary RTA liaison with Transportation NOW chapters, proactively represents the Agency at chapter meetings and provides reports on chapter activities and discussions to the Agency.
Provides customer service assistance as required. SUPERVISORY RESPONSIBILITIES This job has no supervisory responsibilities.
QUALIFICATION GUIDELINES
QUALIFICATIONSTo perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. Bi-lingual (English and Spanish) required.
EDUCATION and/or EXPERIENCE
Associate degree and two years of work experience in Community Relations, Marketing, Communications, or Public Relations is required.
Bachelor’s degree (B.A.) from a four-year college or university in business, marketing, communications or related field. Two years’ experience in customer service, community relations or marketing or an equivalent combination of education and experience.
The coordinator must have expertise in the use of online networking sites and be proficient in standard Office software applications. He or she should possess the ability to plan sharp, innovative marketing and advertising strategies, and be able to quickly adapt those strategies in response to consumer feedback. Engaging with the public requires respectful and effective communication, and a “voice” personable enough to retain visitors through one-on-one interaction.
LANGUAGE SKILLS Ability to communicate effectively both orally and in writing. Ability to write clear and precise programs. Ability to speak effectively before groups of customers, employees or external organizations. Possess excellent customer relations skills. Bilingual (Spanish) speaking, reading and writing skills are desired.
MATHEMATICAL SKILLS Ability to add and subtract two-digit numbers and to multiply and divide with 10’s and 100’s. Ability to perform these operations using units of American money and weight, measurement, volume, and distance.
REASONING ABILITY Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
CERTIFICATIONS, LICENSES, REGISTRATIONS Must possess and maintain a valid California driver's license.
OTHER SKILLS AND ABILITIES Knowledge of the principles and practices of marketing. Ability to type 45 wpm. Ability to read and interpret maps and timetables. Ability to use a PC. Ability to maintain records and prepare reports. Ability to establish and maintain effective working relationships and interact with the public. Ability to perform multiple tasks, set priorities and work independently.
PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand; walk; and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, depth perception, and ability to adjust focus. WORK ENVIRONMENTThe work environment characteristics described here are representative of those an employee encounters while performing the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
The noise level in the work environment is usually moderate.
Note to Internal Candidates: The following areas will be reviewed as part of the selection process:
Will be required to pass job related skills test(s).Testing may include, but is not limited to:
Written test(s)
Oral test(s)
Practical test(s)
Past year performance record will be reviewed:
Discipline other than attendance & accidents - only 1 written warning in last year. Excludes accidents and attendance, which are described below.
Must have zero additional disciplinary actions, i.e. no:
Further Written Warnings
Final Warnings
Suspension
Must have no more than 1 Late Arrival within the last 12 months.
Must have no more than 1 Attendance Point in the last year.
Must have zero preventable accidents / max of 1 written warning in the last year.
Performance Appraisal ratings must be at or above "Meets Standards."
SELECTION PROCEDURES
Applications will be evaluated and only qualified applicants will be invited to participate in the selection process which may include: a written exam (pass/fail), a performance exam (pass/fail), and an oral interview (100% weight). The examinations will be used to assess the applicant's knowledge, skills and abilities as they relate to the position. The selection procedures may change depending on the needs of the Agency; if such changes apply, qualified applicants will be notified prior to the administration of examinations.
The Riverside Transit Agency complies with State and Federal obligations to make reasonable accommodation for applicants and employees with disabilities. The Human Resources Department asks that it be advised of accommodation requests prior to the first test part. The provisions of this bulletin do not constitute an express or implied contract. In compliance with the Immigration Reform and Control Act of 1986, the Riverside Transit Agency requires that all new employees provide documentation to establish both work authorization and identity.
***RTA IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER***
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