Job Abstract

As a Digital Site Optimization Senior Manager, you will be responsible for the strategy of planning and executing on test concepts focused on localized efforts and targeting key segments, allowing us to extract maximum value in our Real-time marketing efforts. You will be using cutting edge test tools and AI-driven platforms to address key gaps and pain points in the digital shopping experience. You will lead a team and support the strategy leads in building the test specifications, which includ... more details

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible. Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

• Total by Verizon & Verizon Prepaid: At the forefront, we have Total by Verizon and Verizon Prepaid, our flagship brands available at Verizon exclusive and/or national/retail stores.  Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total by Verizon is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

• Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research’s prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

As a Digital Site Optimization Senior Manager, you will be responsible for the strategy of planning and executing on test concepts focused on localized efforts and targeting key segments, allowing us to extract maximum value in our Real-time marketing efforts. You will be using cutting edge test tools and AI-driven platforms to address key gaps and pain points in the digital shopping experience. You will lead a team and support the strategy leads in building the test specifications, which include socializing the final approach with our business stakeholders. You will develop both A|B and multivariate testing, overseeing its development and ensuring its accuracy and effectiveness in improving key selling pages and experiences. You will also take the learnings and results of each test, identify cross brand opportunities, determine the best converting solutions and effectively communicate across partners and executive leadership. 

• Setting and delivering a strategy of segment and brand based digital testing opportunities to drive growth, increase revenue, reduce support costs and improve the digital experience for customers.

• Driving cross functional collaboration through the testing and optimization process from ideation through creative development, site deployment, results reporting and executive readouts. 

• Ensuring tight linkage across business owners to coordinate testing with site enhancements and maintain alignment with the broader digital operations strategy.

• Building highly effective and mutually-rewarding relationships across internal and external stakeholders, and be able to effectively communicate and gain buy in with stakeholders and executives.

In this role, you'll have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday).

You’ll need to have:

• Bachelor's degree or four or more years of work experience.

• Six or more years of relevant work experience.

• People management experience leading a team.

• Experience in Digital CX, digital marketing, or digital product management either in a business, agency, or consulting organization.

• Experience and knowledge of digital technologies, products and services, and the overall digital ecosystem.

• Willingness to travel approximately up to 25%.

Even better if you have one or more of the following:

• Experience in creating and executing effective programs to grow sales, traffic, and/or engagement.

• Experience planning and implementing digital site optimizations or multivariate tests with a goal of maximizing conversion rate, orders, or other business outcomes. 

• An MBA or Advanced degree in Digital Marketing and Media

• Experience using digital targeting and personalization systems and technologies

• Experience in leading roles that require initiative to drive sales conversion funnels, tenacity to deliver results in a complex environment and the ability to lead across many concurrent projects.

• Strong data analytics and quantitative skills in financial and assessment of monetization models.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

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We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $105,000.00 and $213,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.