Day-to-day review and management of assets to be used within all web and app-based content management systems (CMS) for all owned properties across all Monster Energy Company brands and including but not limited to websites, apps, and other mediums. - Participate in project for all digital strategic initiatives in coordination with the Digital Marketing and Media teams such as web/app updates and more. - Manage with content and project calendars including key milestones, live content and program... more details
The Web Specialist will develop and recommend digital content development, posting and manage the administration of all Monster Family web sites, delivering consistent quality across all site versions, and accurately reflect the Monster image and brand. Professionally interface with internal team members and external vendors. Managing country specific sites, ensuring translations are being done in a timely manner, keeping all sites up to date, and reporting on key metrics as needed. This role requires someone who has background content planning, project management skills and a penchant for digital strategy. Strong collaboration is required with Brand, Creative and Media teams to implement the ideas brought forward in ways that deliver the greatest impact.
Essential Job Functions:
• Day-to-day review and management of assets to be used within all web and app-based content management systems (CMS) for all owned properties across all Monster Energy Company brands and including but not limited to websites, apps, and other mediums.
• Participate in project for all digital strategic initiatives in coordination with the Digital Marketing and Media teams such as web/app updates and more.
• Manage with content and project calendars including key milestones, live content and program maintenance and all related communications.
• Participate and provide recommendation in the implementation of SEO strategies with cross-functional teams to optimize search performance for the brand and the entire product portfolio.
• Responsible for A/B testing and identification of new or optimal user experiences.
• Develop insights and recommendations from available data inputs and analytics tools intended to improve web and media performance and meet brand goals.
• Analyze competitor and industry trends and provide formal POV and recommendations on how Monster can adopt best practices and remain a leader in our category
• Be an idea generator/thought leader on how to increase acquisition rates through non-traditional and/or innovative execution.
• Communicating with cross-functional Marketing teams, primarily the Brand, International and Customer Marketing teams to regularly discuss goals and deliver results.
Position Requirements:
• Bachelor’s degree in marketing-related fields such as Communications, Media Studies, Marketing and Advertising, Business or other.
• Minimum 3 years of relevant professional experience with an emphasis on digital marketing, web and apps, and project management.
• Strong passion for digital marketing, with emphasis on content planning, management, and analytics.
• Basic technical expertise in managing web and app properties.
• Working knowledge of digital media including social media platforms, content, and consumer engagement trends.
• A strategic thinker, practitioner, and excellent collaborator with experience building and leading analytics and managing agile workflows, including experience working with teams to successfully implement recommendations to drive business growth.
• Ability to think creatively, critically, to clearly present ideas.
• Ability to work well and communicate within a team as well as externally.
• Ability to think critically and creatively, and able to clearly present new ideas.
• Experience with HTML/CSS a plus.
Salary Range USD 63,200.00 to USD 74,300.00
