Design and deliver business cases for increasing revenue, market share, and/or profitability through innovation initiatives by engaging stakeholders across Avient and externally at various stages of the value chain to increase Avient's competitive advantage in existing and new solutions and markets. Proactively provide actionable market data and competitive analysis to business, marketing, and technology leaders to inform decision making and collaborate accordingly to build and support business ... more details
In this newly created role, Avient will be expanding our investment in New Business Development and Marketing Excellence. This executive will be responsible for supporting the growth and diversification of our business both in existing and new markets, geographies and segments. They do this by understanding market / customer needs, trends, mapping entire value chains and tiers, identifying and quantifying addressable market opportunities, product needs, go to market strategies, and organization structures for commercial success and new business building. In order to be successful, the incumbent will collaborate with other departments, such as technical, marketing, sales, engineering / manufacturing, and IT, to align growth goals and initiatives with the overall business vision and strategy. A progressive leader that can also elevate the strength of marketing and market development in the company using traditional and new marketing tools and tactics including use of AI.
This critical leader must be able to inspire and lead a high performing team to understand and analyze various end markets and industries, to qualify and quantify the potential commercialization of innovative solutions and have the ability to build and drive the business strategy to achieve success. Their bold thinking combined with a strong commercial acumen and penchant for growth and new business development will solidify their standing as a strong leader, a data-driven decision maker, and a new business builder.
Key Responsibilities
- Design and deliver business cases for increasing revenue, market share, and/or profitability through innovation initiatives by engaging stakeholders across Avient and externally at various stages of the value chain to increase Avient’s competitive advantage in existing and new solutions and markets.
- Proactively provide actionable market data and competitive analysis to business, marketing, and technology leaders to inform decision making and collaborate accordingly to build and support business development plans.
- Lead Corporate Marketing organization and partner with global product management resources to optimize customer acquisition and retention strategies while delivering exceptional value and services.
- Provide strategic guidance and leadership to support overall business growth and success including developing and driving Avient’s strategic plans. Drive a balance between near, medium, and long-term objectives through prioritization and in alignment with the company’s plans.
- Strengthen and lead a high-performing team to create and implement strategic marketing initiatives across various marketing functions including market development, market research and analysis, social media marketing, product marketing, external partnerships and improving brand awareness.
- Define, monitor and report on growth metrics and key performance indicators.
Key Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field. Masters / MBA preferred
- Demonstrated ability to build and grow global businesses with deep customer and market insights. P&L experience is highly preferred.
- Deep leadership-level experience leading marketing, market development, business development, with a strong track record of success, and customer focus.
- Highly goal driven and thrives in a fast-paced, matrix environment
- Strong people leadership with the ability to think boldly and invigorate others. Focused on developing talent for future career growth while balancing accountability and empowerment
- Demonstrated strength in building relationships and collaborating with multiple stakeholders in a multicultural environment across multiple geographic locations.
- Excellent communication (written and verbal) and presentation skills, extensive experience in communicating in international environments at senior leadership levels
- Strong negotiation and influencing skills
- Experience in Business Case development, including financial analytics, budget preparation and management
Why Avient
Avient Corporation is a world-class sustainable organization built on innovation, collaboration, and employee development. We are committed to providing a supportive and dynamic work environment where our diverse associates can grow and succeed, as well positively impacting our planet and the communities we serve. Our Great Place to Work culture, values, and benefits make Avient an employer of choice for top talent. For more information, visit www.avient.com.
At Avient, we believe diversity of ideas and backgrounds gives us the creativity to be successful in a rapidly changing world. In support of this, we stress equality of opportunity for all qualified individuals in accordance with applicable laws. Decisions in hiring, promotion, development, compensation and advancement are based upon non-discriminatory factors such as, for example, qualifications, abilities, experience, and performance.
Avient Corporation is a drug free workplace. Avient is an equal opportunity employer. We maintain a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race, sex, sexual orientation, gender identity, age, color, religion, national origin, disability, genetic information, protected veteran’s status, or other legally protected classification in accordance with applicable federal, state and local law.
