Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. As Experience Strategists we help define and design class ... more details
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.As Experience Strategists we help define and design class leading products and services across Apple commerce and marketing platforms. We gather insights and create the strategy which informs the products and services that the team develops by working cross functionally with a wide range of internal partners. We work throughout the product development process to deliver compelling, easy to use products, and we are a point of contact for instilling a user centered approach to product and service design.
The Associate Creative Director (ACD) of Experience Strategy leads efforts across multiple digital touch-points on Apple commerce platforms such as the Apple Store App, in-store experiences, and commerce related web platforms. They lead, guide, and run project activities to ensure a user-centered and design thinking approach is carried through. The ACD is an expert on the customer and translates insights into focused artifacts that lead to meaningful product and web design. Artifacts include insight articulation, customer journeys, opportunity mapping, and other frameworks. This leader presents work to internal teams and executives, clearly articulating design opportunities and accompanying design rationale. They collaborate and build relationships with cross-functional teams such as business, product, engineering, production, and product marketing. They also lead the team by managing direct reports and helping run a discipline by improving methodologies, defining artifacts and looking for ways to improve the work and the process.
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