The Digital Marketing Specialist is responsible for designing, implementing, testing, and reporting on all database-driven marketing, including personalization and automation activity, across a variety of electronic media, including email, SMS, online banking, mobile banking, and other media as technologies emerge. Leads the email quality assurance process and assists with content of the Credit Union's external Web site, including aesthetic appeal, quality offerings, and accuracy. Responsibiliti... more details
Digital Marketing Specialist
LocationUS-CA-Valencia (HQ)
ID2024-1114
Category
Marketing
Position Type
Full-Time
Remote
No
Overview
The Digital Marketing Specialist is responsible for designing, implementing, testing, and reporting on all database-driven marketing, including personalization and automation activity, across a variety of electronic media, including email, SMS, online banking, mobile banking, and other media as technologies emerge. Leads the email quality assurance process and assists with content of the Credit Union’s external Web site, including aesthetic appeal, quality offerings, and accuracy.
Responsibilities
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Builds and refines automated communications based on member purchase patterns, behaviors, or other attributes.
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Coordinates and executes secure data uploads and downloads, as well as data exchanges with vendors and internal partners to ensure accurate targeting lists.
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Establishes revenue tracking, monitors the effectiveness of assigned programs, and reports results quarterly.
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Conducts systematic tests to increase the effectiveness of communications.
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Leads quality assurance process; ensures that all digital communications are properly targeted and relevant to the recipient group.
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Together with management, plans and implements targeted electronic delivery campaigns to members based on company needs.
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Ensures links, rates and information within electronic member delivery campaigns are current and meet compliance requirements.
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Ensures that assigned projects are being managed for budget, timeliness, accuracy, and quality.
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Recommends improvement to the e-mail marketing process and offers suggestions in making the emails more aesthetically appealing.
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Writes marketing copy for web, e-mail, and promotions.
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Monitors regulations affecting online marketing. Ensures LFCU’s privacy policy and member service standards are followed on all electronic direct delivery communications.
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Produces web pages, buttons, graphics, banners, and other digital content as necessary.
Qualifications
Education
Min/Preferred
Education Level 4 Year / bachelor’s degree
Description
Degree in Marketing or related discipline, or equivalent combination of work experience. training, certifications with 5 or more years of relevant work experience.
Experience
Minimum Years of Experience -3
Preferred Years of Experience -5
Minimum of three years of relevant work experience in campaign automation or personalization.
Knowledge, Skills & Ability
A demonstrated digital marketing proficiency including experience in creating web and online promotions and tracking and evaluating results of the promotions.
Ability to present examples of web page design, graphics, and navigation buttons.
An understanding of consumer behavior, member segmentation, and the financial industry.
Ability to track, monitor, evaluate website trends and statistics and make recommendations.
Strong proficiency with a marketing automation tool such as Hubspot, Marketo or Pardot.
A demonstrated proficiency with sending targeted emails to subscriber lists as well as experience using email delivery programs like HubSpot, Constant Contact, MailChimp, Exact Target etc.
Proficiency in CMS and HTML considered a plus.
Corporate Values
• Practice open Communication with all levels;
• Be Accountable by taking ownership of customer issues and responsibility for one’s actions;
• Foster Teamwork by cooperating and collaborating with other employees;
• Seek ways to make the workplace Fun for oneself & others;
• Conduct oneself with Integrity by being honest, trustworthy and ethical in all work activities and interactions;
• Work with a Service Orientation by having a genuine concern for the needs of one’s customers and by being friendly, professional and following through on commitments; and
• Demonstrate Humility in all interactions and remember to leave one’s ego at the door when one arrives to work.
Disclaimer
Logix Federal Credit Union is an equal opportunity employer that does not discriminate in employment opportunities or practices on the basis of race, religion, color, sex, sexual orientation, gender identity, national origin, protected veteran or disability status, or any other status protected by law.
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