We are looking for a candidate that has foundational experience with HTML and can provide analysis for email marketing results. Job Description 1. Execute comprehensive marketing communications strategies leveraging email channels to achieve business goals, encompassing customer acquisition, retention, and revenue growth. 2. Develop captivating email content, encompassing copywriting, design elements, and multimedia assets, aligning seamlessly with brand aesthetics and audience preferences. 3. M... more details
Boat Owners Association of the United States (BoatUS) is seeking a highly motivated Email Marketing Specialist to join our organization. In this position, you will play a crucial role in supporting our Association and Foundation by utilizing your experience with email marketing tools, including Salesforce and WhatCounts, to drive the e-mail marketing calendar. In this role, we are looking for a candidate that has foundational experience with HTML and can provide analysis for email marketing results.
Job Description
1. Execute comprehensive marketing communications strategies leveraging email channels to achieve business goals, encompassing customer acquisition, retention, and revenue growth.
2. Develop captivating email content, encompassing copywriting, design elements, and multimedia assets, aligning seamlessly with brand aesthetics and audience preferences.
3. Manage the email marketing communications calendar, meticulously scheduling and deploying campaigns across diverse audience segments and touchpoints.
4. Harness the power of email automation tools to orchestrate triggered and drip campaigns, meticulously tailoring messaging to customer behavior, lifecycle stages, and segmentation.
5. Conduct rigorous A/B testing and dissect campaign performance metrics (including open rates, click-through rates, and conversion rates) to iterate and optimize campaigns for maximum impact.
6. Segment email lists based on demographic data, behavioral patterns, and preferences to deliver personalized and targeted communications.
7. Collaborate closely with cross-functional teams, including creative media, publications, and product development, ensuring alignment of email marketing initiatives with overarching marketing and business objectives.
8. Stay abreast of industry trends, emerging technologies, and best practices in marketing communications, constantly innovating and refining strategies.
9. Ensure strict adherence to email marketing regulations (such as CAN-SPAM, GDPR) and industry best practices to safeguard sender reputation and optimize deliverability.
10. Provide back up to Social Media marketing team across multiple platforms.
11. Conduct other duties as assigned.
Requirements
1. Bachelor’s degree in Marketing, Communications, or a related field.
2. Proven track record (2-5 years) in marketing communications, with a strong emphasis on email marketing.
3. Proficiency in utilizing email marketing platforms (Marketing Cloud, WhatCounts, etc.) and marketing automation tools.
4. Exceptional copywriting skills coupled with a keen eye for creative design.
5. Analytical mindset with the ability to derive actionable insights from data analysis.
6. Outstanding communication and collaboration skills, essential for effective teamwork in a dynamic environment.
7. Ability to juggle multiple projects simultaneously and thrive in a fast-paced, deadline-driven setting.
8. Familiarity with HTML/CSS for basic email template customization is advantageous.
9. Certification in email marketing or related disciplines is a plus.
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At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
Benefits:
As an Associate, you’ll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including:
- Premier Medical, Dental and Vision Insurance with no waiting period**
- Paid Vacation, Sick and Parental Leave
- 401(k) Plan
- Tuition Reimbursement
- Paid Training and Licensures
*Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.
**Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
