Utilizes sales and marketing skills to manage the design, implementation and analysis of retention and loyalty marketing programs. Collaborates with clinical marketing team, to understand business objectives and translate into actionable and measurable marketing plans directed towards potential patients, with the goal of sustaining preference for organization programs and services and retaining loyal (target) customers. Responsibilities: Ensures alignment of system and business unit goals and pr... more details
Utilizes sales and marketing skills to manage the design, implementation and analysis of retention and loyalty marketing programs. Collaborates with clinical marketing team, to understand business objectives and translate into actionable and measurable marketing plans directed towards potential patients, with the goal of sustaining preference for organization programs and services and retaining loyal (target) customers.
Responsibilities:
Ensures alignment of system and business unit goals and priorities in the development and implementation of loyalty and retention strategies / programs
Guides to establish standards, protocols, and best practices for retention and loyalty marketing campaign execution, and ongoing measurement and reporting of results; makes recommendations and implements continuous improvement efforts based on outcomes
Provides assistance in identifying key customers and determining their needs
Assists in identifying and designing marketing messages to meet the needs of key customers
Implements programs/campaigns using marketing automation technologies, web-based digital tactics, and loyalty tactics
Manages day-to-day relationships with outside vendors; directs vendors in development of creative and media strategies and execution as appropriate
Utilizes database analysis and market research to direct marketing efforts
Stays up-to-date on competitive threats, marketing trends and relevant regional and national retention and loyalty marketing programs
Utilizes quantitative and qualitative market information to guide analysis of competitive and industry trends as related to designated business units
Operates under limited guidance and work assignments involve moderately complex to complex issues where the analysis of situations or data requires in-depth evaluation of variable factors
Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.
Qualifications:
Bachelor's Degree required, or equivalent combination of education and related experience
3-5 years of relevant experience, required
*Additional Salary Detail
The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining a team member's base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, budget and internal equity).
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