Job Abstract

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

In this role you will develop a strategic plan to build brand equity and grow our social following by identifying and partnering with on-brand, high performing influencers and regularly engaging with our social community. You will be responsible for the planning and execution of our influencer content across Instagram, TikTok and YouTube, ensuring we are consistently creating and executing influencer content that increases our brand awareness, engagement and ultimately drives purchase intent. You will be responsible for building and managing our social community, providing engaging content and responding to comments and queries within our brand tone of voice.

•  Partner with our influencer agency to identify and select on-brand influencers who will help to drive credibility across style, creativity, and originality.
• Create an influencer playbook and program that ensures consistent elevated and aspirational representation of our brand.
• Partner with central media team to track and analyze campaign results.
• Establish engagement protocol for social comments.
• Create a strategy around comments and content.
• Contribute and help drive the annual brand planning process.
• Set influencer planning calendar, coordinates cross functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.
• Lead the development of strategies and objectives for building and executing year-round brand engagement through influencers and community management

• Experience as an influencer marketing manager
• Thorough knowledge of social media platforms and best practices
• Possess a strong understanding of trends and an ability to quickly respond to customers shopping trends.
• Creativity and an ability to produce innovative and original ideas.
• Ability to work in and drive a dynamic and fast paced team, and pivot as needed.
• Ability to manage and allocate budgets is a key requirement.
• Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees