Job Abstract

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

• Total by Verizon & Verizon Prepaid: At the forefront, we have Total by Verizon and Verizon Prepaid, our flagship brands available at Verizon exclusive and/or national/retail stores.    Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total by Verizon is on a rapid ascent, capturing the hearts of more customers with best superior value prop and Promos

• Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research’s prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

In this role, you'll have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday)

Responsibilities: 

• Stakeholder with all Value brand leads and partner with the product team to develop new services and products to increase Arpa across all brands

• Design and implement a Graduation program for existing customers to receive a device upgrade offer by working closely with the Base Management team to leverage retention offerings

• Understanding our products & services and crafting strategies that support business needs and communicate our offerings in a way that delivers on consumer needs 

• Developing end-to-end value proposition campaigns for the base including strategic direction, ideation, briefing, communications strategies, creative execution, cross-functional implementation, campaign analysis against timelines

• Partner with Finance, Revenue Assurance, Credit, and legal departments to ensure business cases and campaign requirements are aligned and approved on 

• Partner with the postpaid value prop and promotion team to build new plans & promotions to support migration tactics

• Work with multiple business stakeholders across Verizon to create or expand loyalty programs for all brands

• Design and implement Upgrade device Promo strategy with positive ROI and COR

• Brand-specific CX/UX and user journeys for existing customers

• Design, execute, and leverage consumer market research and competitive analysis, as well as  industry benchmarking to inform program design.

• Base campaign calendar and design

• Development of program performance expectations, financial business case, and project approvals.

• Own marketing briefing for agency creative development for Base campaigns, store merchandising and digital/social media presence targeting the base

• Manage the Go-to-Market process, including all internal communications and training requirements

• Translates functional value proposition plans into operational processes and guides execution

• Develops resolutions that require the frequent use of creativity to guide internal teams on execution

You'll need to have:

• Bachelor’s degree or four or more years of experience.

• Six or more years of relevant experience.

• Experience leading cross-functional communications and/or stakeholdering.

• Experience with Microsoft Office (Word, Excel, Powerpoint)

Even better if you have one or more of the following:

• MBA or Master's Degree or equivalent.

• 10 + years of relevant experience.

• Understanding of Verizon internal systems

• Strong project management skills, multitasking is vital to success.

• Proficiency in MS Office. 

• Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.

• Impeccable managerial skills and Excellent communication skills. 

• Presented findings and insights targeted to what that audience cares about (up to the executive level).

• The ability to influence without direct authority.

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.