SUPERVISORY RESPONSIBILITIES
Will supervise one or more marketing and communications professionals in addition to outside agency partners.
EDUCATION:
Four-year business degree in marketing, public relations, journalism, or related field.
QUALIFICATIONS AND EXPERIENCE:
- Minimum of seven years of marketing and communications experience in the B2B sector, with previous experience in corporate marketing for energy, oil and gas, or engineering, procurement, and construction (EPC) industries strongly preferred.
- Prior experience managing marketing and communications professionals and direct experience overseeing and managing external agency partners, such as graphic design, photography, video production and/or marketing agencies.
- 5+ years’ experience managing integrated marketing communications projects in:
- Corporate Branding & Management
- Tradeshows / Events
- Corporate Video Development
- Email Marketing Programs and CRM
- Graphic Design Project Management
- Direct experience implementing B2B campaigns/marketing initiatives that involved integration of CRM, Email Marketing and Email Automation Campaigns/Journeys a plus.
- Experience with budget and marketing project management, including oversight of graphic design and corporate brand standards to ensure a cohesive and consistent brand image both internally and externally.
- Self-motivated, energetic, and creative thinker with proven track record of identifying new marketing opportunities and ideas that align with annual business plans and goals. Ability to independently move projects forward, prioritize tasks and meet deadlines.
- Strong, effective communication skills, both written and verbal.
- Must excel in a fast-paced, deadline-driven environment.
- Well versed in full Microsoft Office suite (Word, PPT, Teams, Excel). Experience with Canva, InDesign, Video and Graphics programs is beneficial.
TYPICAL DUTIES AND RESPONSIBILITIES:
- Assists in the development and execution of S&B’s annual Marketing & Communications plan, including corporate brand initiatives and programs, and integrated marketing campaigns and tradeshows/events to support the company’s annual goals.
- Participate in strategic department planning, market research and related initiatives. Administer marketing assessments and contribute to departmental assessments to evaluate and refine marketing and communications strategies.
- Develop and oversee annual video marketing plan and execution from beginning to end, including development of storyboards, approvals, and release. Work with both internal and external clients/stakeholders and agency partners to develop video content aligned with S&B’s brand promise and marketing strategy.
- Oversee photoshoots for external and internal marketing as required, including job sites, people, and executive headshots. Manage external photography vendors and maintain library of approved assets and release forms.
- Working with internal resources and external graphic design partners, manage the production and completion of graphic design projects, including development of key marketing materials, such as corporate and sales brochures/materials, internal branding, conference materials, video strategy, etc.
- Oversee high-level annual event/tradeshow plans, and manage 1-2 direct reports, including a Marketing & Event Specialist.
- Serve as S&B’s internal expert on S&B brand guidelines, overseeing day-to-day corporate identity guideline management and serving as an internal consultant to key groups across the organization. Maintain and refresh ongoing library of branded templates, guidelines, and tools to ensure a cohesive brand story, message and design approach both internally and externally.
- Identify new strategies and tactics for executing the Company’s marketing efforts, including plans and determination of key resources and budgets per project.
- Keeps abreast of industry best practices and makes recommendations to improve Company’s marketing efforts to achieve the goal of developing more business.
- Support other Marketing and Communications initiatives as required.
LANGUAGE SKILLS:
Excellent communication skills are essential for this position. In addition to the qualifications already identified, the ability to read, analyze and interpret policies, general business periodicals, professional journals, technical bulletins, and government regulations is a plus for this role. The ability to write reports and business correspondence is also a requirement as is the ability to effectively deliver oral presentations and to respond to questions from groups of managers, engineers, clients, and suppliers. Job success often hinges upon interpersonal communication and relationship development skills, and job tasks require frequent interchange and successful completion depends in large part upon effective interaction and communication with others.
MATHEMATICAL SKILLS:
Position requires the ability to effectively manage and track ongoing marketing and events budgets in addition to key analytics to accurately report on event and marketing campaign outcomes.
PHYSICAL DEMANDS:
Position requires the ability to hear normal conversation, see near objects and speak clearly. Occasionally may participate in a field trip to a job site which requires the ability to stand, walk, reach, climb and balance. Lifting up to 25 pounds unassisted may be required.
WORK ENVIRONMENT:
Normally will work in an office environment, but occasionally may visit a construction site in an operating plant with proximity to operating machinery and exposure to outdoor weather conditions, loud noise, fumes, and airborne particles.
ABOUT S&B
S&B is an exceptional full-service Engineering, Procurement, and Construction (EPC) company, proudly maintaining private ownership and operation for over five decades. With our extensive experience, we have successfully undertaken diverse projects across various industries, including Oil & Gas, Chemicals, Petrochemicals, Energy Transition, Power, and Pulp & Paper. What sets us apart is our unwavering commitment to safety, timely project completion, and cost-effective solutions. Our proven track record speaks for itself, as we consistently deliver outstanding results while adhering to the highest industry standards. Moreover, our company culture is unparalleled, fostering an environment of collaboration, innovation, and excellence. At S&B, we understand the value of our talented team, and we ensure they are rewarded accordingly. We offer a competitive compensation package and a comprehensive benefits program to attract and retain the best professionals in the field.
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