Develop and implement comprehensive product marketing strategies for the memory probe card portfolio, ensuring alignment with overall business goals. Foster collaboration with sales, customers, and engineering teams to define product specifications and roadmap, ensuring products are developed to meet customer needs and market trends. Create and present compelling business cases to support market and business development efforts, underscoring the value and benefits of our products. Define and art... more details
Product Marketing Director
FormFactor Inc.
Livermore, CA
In a world driven by the increased demand of technology, semiconductor manufacturers require a trusted partner to pioneer the frontiers of advanced integrated circuits (ICs). FormFactor, Inc (FFI) is the world's leading supplier of semiconductor test and measurement products that power electronic systems used in computing, consumer-technology, automotive, Artificial Intelligence (AI) and other applications. Our cutting-edge solutions are the driving force behind the testing of ICs that power electronic systems across computing, consumer technology, automotive, Artificial Intelligence (AI), and myriad other applications.
As a leading player in the semiconductor industry, FormFactor actively seeks out individuals who are not just employees, but passionate contributors eager to thrive in an ever-evolving landscape. At FormFactor, we are not just shaping the future of semiconductors; we are rewriting the narrative of innovation itself.
Our commitment extends beyond the technical realm to the very fabric of our culture. Rooted in our core valuesFocus on the Customer, Ownership & Accountability, Respectfully & Effectively Communicate, and Motivate & Develop Peoplewe foster an environment where diverse perspectives are not only welcomed but celebrated. Join us in experiencing the exhilaration of collaborating with a dynamic team, pushing the boundaries of what's possible, and contributing to a workplace where your voice is not just heard but valued and empowered. Become an integral part of our journey as we collaboratively Form Our Future Together, setting the stage for a new era in semiconductor excellence.
PURPOSE
FormFactor Inc. is seeking a proactive and strategic Product Marketing Director for our memory probe card portfolio. This leadership role is pivotal in driving the commercial success of our product line. It requires a deep understanding of the market, thorough customer knowledge, and the ability to translate this insight into compelling product roadmaps and robust go-to-market strategies. The successful candidate will work closely with cross-functional teams, fostering a collaborative approach to ensure our products not only meet but exceed market expectations. This position offers an opportunity to make a significant impact on our organization by enhancing our market position and contributing to our overall growth.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develop and implement comprehensive product marketing strategies for the memory probe card portfolio, ensuring alignment with overall business goals.
- Foster collaboration with sales, customers, and engineering teams to define product specifications and roadmap, ensuring products are developed to meet customer needs and market trends.
- Create and present compelling business cases to support market and business development efforts, underscoring the value and benefits of our products.
- Define and articulate customer use cases to aid in the development of product solutions, helping to drive innovation and product improvement.
- Effectively manage teams and lead through influence, promoting a positive and productive work environment.
- Develop distinctive product positioning and messaging that sets our products apart in the market, highlighting unique features and benefits.
- Plan and execute impactful product launches, coordinating efforts across teams for maximum reach and effectiveness.
- Conduct ongoing market and competitive analysis to inform product development and positioning, ensuring we stay ahead of industry trends and customer demands.
- Collaborate closely with Sales and Marketing teams to drive demand and ensure customer success, contributing to increased customer satisfaction and loyalty.
EDUCATION, EXPERIENCE, AND SKILLS REQUIRED
- A bachelors degree in electrical engineering, Physics, or another technical degree is required. Advanced degree preferred
- A minimum of 10+ years of product management/marketing experience in the semiconductor, test and measurement, or related industry.
- Strong understanding of Semiconductor theory of operations, applications, and design.
- Expert level understanding of memory technology and market trends is necessary.
- Proven ability to lead cross-functional teams, fostering collaboration and promoting a team-oriented approach.
- Exceptional communication and presentation skills are required, with the ability to articulate complex concepts clearly and effectively.
- The position demands the flexibility and willingness to travel for business up to 50% of the time, both domestically and internationally to customer sites, subsidiary offices, and relevant sales or marketing events.
The pay range for this role in Livermore, CA is between $192,400 and $252,525. The pay range may differ in other locations. FormFactor maintains broad salary ranges for its roles in order to account for variations in education, training, skills, relevant work experience, business needs and market demands. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity. Benefits offered for this role include medical, dental, vision, EAP, short-term and long-term disability, life insurance, flexible spending and savings accounts, 401(k), ESPP and paid time off.
FormFactor is committed to providing a work environment where everyone is treated with dignity and respect. We are an Equal Employment Opportunity (EEO) employer and are committed to compliance with all Federal, State, and local laws that prohibit employment discrimination on the basis of age, race, color, sex (including breastfeeding and related conditions), gender (including gender identity and gender expression), national origin, ancestry, sexual orientation, religion, physical or mental disability, marital status, registered domestic partner status, medical condition, military or veteran status, genetic characteristics or information, or any other legally protected characteristic. These protections extend to all employment and management decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations, and all other terms and conditions of employment.
