At Danone, media punches above its weight to drive growth and positive ROI for our brands. Over the past 3 years, we have transformed our media capabilities, streamlined our buying to reach more consumers, and been at the forefront of developing the industry's leading retail media and streaming platforms. We are looking for a Senior Manager, Media to lead integrated and full-funnel media strategy, planning, buying, execution, and performance reporting for one or two business units in partnership... more details
At Danone, media punches above its weight to drive growth and positive ROI for our brands. Over the past 3 years, we have transformed our media capabilities, streamlined our buying to reach more consumers, and been at the forefront of developing the industry’s leading retail media and streaming platforms. We are looking for a Senior Manager, Media to lead integrated and full-funnel media strategy, planning, buying, execution, and performance reporting for one or two business units in partnership with the media agency. This role is HYBRID in White Plains, NY OR Broomfield, CO.
- You will be accountable for an enterprise focus area (e.g., oversee Upfront, Sports, Hispanic advertising for the portfolio of brands and provide at least one internal training/presentation to upskill the Marketing org).
- You will be accountable for ensuring the brand teams timely and properly brief the agency, and in turn setting a high bar for the agency to develop and executes media plans with excellence that attain campaign objectives- be it launching a new innovation, activating at a tentpole event, acquiring new households, testing a new partner, or raising unaided awareness through continuous media reach.
- You will be responsible for the application of relevant media channels including new technologies, formats, partners, content creators to best reach a given target audience. Manage business unit expectations, understanding of timelines (trafficking, reporting delivery, etc.).
- Proactively and consistently is a visible and vocal role in key brand, business unit and media agency meetings and campaign decisions.
The base compensation range for this position is $130,000-$150,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.
FUNCTIONAL AND LEADERSHIP SKILL REQUIREMENTS ?
- Expert in media planning, buying and reporting analytics and insights ?
- Superior client leadership; develops strong relationships with brand teams and agency teams and provides strong data-driven points of view and recommendations?
- Excellent business acumen to be a trusted partner to the brand team; understand the brand and its priorities, share, business challenges and opportunities?
- Strong analytical thinking and media math skills; ability to manage a group of brands’ collective multi-million media budgets and changes?
- Entrepreneurial and self-starter mindset?
- Able to work with cross-functional teams throughout annual planning processes? and ongoing throughout execution phases
- Excellent verbal, presentation, and written communication skills?
INDICITIVE EXPERIENCE?
- 5-10 years of experience in Digital Media Planning or Buying, Agency or Client.
- Client leadership/service experience for a portfolio/group of brands, baby category experience a plus
