Responsibilities Work with Media and Marketing Campaign Manager to plan, launch, and fine-tune branding and lead generation campaigns to meet organizational objectives. Work collaboratively with internal clients to understand business needs, product benefits, prospect personas and pain points, etc. Evaluate media sponsorship and coordinate with internal clients on content/script development for activation. Coordinate with creative services team and agencies to curate multimedia, multilingual ass... more details
Associate Manager-Media and Marketing Campaigns
LocationUS-CA-Pasadena
Job ID
2024-11182
Category
Marketing
Position Type
Full-Time
Introduction
Since 1973, East West Bank has served as a pathway to success. With over 120 locations across the U.S. and Asia, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities, and our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, and high-tech help build sustainable businesses and expand our associates’ potential for career advancement.
Headquartered in California, East West Bank (Nasdaq: EWBC) is a top performing commercial bank with an exclusive focus on the U.S. and Greater China markets. With a strong foundation, and enterprising spirit and a commitment to absolute integrity, East West Bank gives people the confidence to reach further.
Responsibilities
Work with Media and Marketing Campaign Manager to plan, launch, and fine-tune branding and lead generation campaigns to meet organizational objectives.
Work collaboratively with internal clients to understand business needs, product benefits, prospect personas and pain points, etc.
Evaluate media sponsorship and coordinate with internal clients on content/script development for activation.
Coordinate with creative services team and agencies to curate multimedia, multilingual assets that are effective and culturally relevant to target audience.
Review Chinese translation in all marketing collateral to ensure quality and accuracy.
Monitor KPIs and performance and provide recommendations for improvement.
Develop positive working relationships with key media partners.
Stay abreast of industry and market trends.
Qualifications
7+ years in marketing campaign or project management
Familiar with Asian American media landscape
High proficiency of Chinese language required
Banking industry experience preferred
Compensation
The base pay range for this position is USD $85,000.00/Yr. - USD $95,000.00/Yr. Exact offers will be determined based on job-related knowledge, skills, experience, and location.
East West Bank is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected status. Reasonable accommodations for disability are provided to applicants and employees in accordance with applicable law.
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