Implements the sales and marketing strategies to grow and expand the Home Health business in assigned area. Directs the implementation of sales strategy through discussions with the area business development team. Monitors and maintains data on market area including competitors and marketing strategies and works with the RVP of Business Development to develop a comprehensive marketing plan designed to meet budgetary volume projections. Manages and directs the area business development team in pl... more details
The Area Vice President (AVP) of Business Development is responsible for identifying and pursuing new business opportunities to drive growth and revenue for assigned area or territory. The AVP is responsible for leading a team of account managers and works closely with the RVP of Business Development to develop and execute business development strategies, including market analysis, competitor research, and partnership development. The AVP of Business Development also supports the negotiation and closing of new business deals, manages client relationships, and ensures customer satisfaction. They play a crucial role in supporting the company's market presence and achieving its financial goals. Strong analytical, communication, and negotiation skills are essential for success in this role.
Responsibilities
Implements the sales and marketing strategies to grow and expand the Home Health business in assigned area
Directs the implementation of sales strategy through discussions with the area business development team
Monitors and maintains data on market area including competitors and marketing strategies and works with the RVP of Business Development to develop a comprehensive marketing plan designed to meet budgetary volume projections
Manages and directs the area business development team in planning in-services, presentations, and addressing issues with referral sources
Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurance companies, and managed care organizations
Supports and promotes company philosophy to referral sources in the community
Develops and maintaining comprehensive working knowledge of organization's markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and applies this knowledge to effective sales planning and positive public relations
Monitors current industry and marketplace changes and opportunities for competitive advantage
Participates and contributes to the annual budgeting process for the Home Health Division for the respective area of responsibility
Holds leaders (business development) and teams accountable for the achievement of monthly, quarterly, and annual budgets and business / clinical quality goals
Provides leadership, mentoring, coaching and development to direct reports
Responsible for reporting on plans and achievement of business, admission and clinical / quality goals to division President and Company CEO
Responsible for recruiting, interviewing, hiring, and training of direct reports
Monitors turnover in the area of responsibility
Ensures proper hiring, training, and development of newly hired staff
Works closely with support departments to achieve routine collaboration with payer contracting to negotiate the strongest contracts
Monitors metrics proactively to effect change in a positive direction before month end
Collaborates with business partners and uses appropriate resources to accurately forecast monthly admissions/growth
Assigned territory and area of operation can change based on business need
Qualifications
Bachelor's degree in Marketing, Business Administration or related field
Ten years experience in hospice and/or home health business development
Proven success in the development and execution of strategic marketing plans
Experience in strategic planning and collaboration with executive, sales, product development and key operational groups
A deep and broad professional network that aligns to our target client base preferred
Demonstrated track record in building new book of business, client relationship management, and evidence of closing and growing accounts preferred
Strong analytical, communication, and negotiation skills
Ability to work with remote teams with units in multiple locations
Relationship building skills
Excellent presentation and public speaking and sales skills
About our Line of Business
At Revival Home Health & Hospice, our primary ambition is to bring first-class care to the warmest and most serene environment possible: home. We provide the full spectrum of hospice and home health services, thoughtfully tailored to the individual needs of patients and families. As part of the BrightSpring Health Services family of brands, Revival Home Health & Hospice is grounded in a foundational commitment to providing exceptional patient care and championing our agency leadership and teams. We are proud to have some of the best and brightest individuals in the health care industry on our team. We are confident you will find purpose, meaning and a chance to make a positive impact from day one. For more information about Revival Home Health & Hospice, please visit www.revivalhha.com. Follow us on Facebook and LinkedIn.
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