Collaborate with stakeholders to gather business and technical requirements for marketing automation initiatives. Design and develop Salesforce Marketing Cloud solutions using the most up-to-date SFMC tools and technologies. Implement and configure marketing cloud automation journeys, email campaigns, landing pages, and personalized content. Develop and maintain data integrations between Salesforce Marketing Cloud and other CRM systems, databases, or third-party applications. Troubleshoot and re... more details
The Marketing Strategy team is responsible for building/designing Salesforce Marketing Cloud solutions, working closely with the tech team and product teams to implement and configure marketing cloud automation journeys. As a core member of the Marketing Strategy team this role requires innovation and improvements of the performance of the marketing campaigns.
As a Marketing Strategy Lead Vice President within the Consumer and Community Banking team, you will be tasked with the implementation and optimization of Salesforce Marketing Cloud solutions to fulfill our marketing automation and customer journey needs. Collaborating closely with the marketing and technology teams, you will design, develop, and launch marketing campaigns and automation workflows.
Job Responsibilities:
Collaborate with stakeholders to gather business and technical requirements for marketing automation initiatives.
Design and develop Salesforce Marketing Cloud solutions using the most up-to-date SFMC tools and technologies.
Implement and configure marketing cloud automation journeys, email campaigns, landing pages, and personalized content.
Develop and maintain data integrations between Salesforce Marketing Cloud and other CRM systems, databases, or third-party applications.
Troubleshoot and resolve complex technical issues related to Marketing Cloud solutions.
Optimize and improve the performance of marketing campaigns through A/B testing, personalization, and journey optimization.
Stay up-to-date with the latest Salesforce Marketing Cloud releases, features, and best practices.
Provide technical guidance and support to the marketing team, ensuring successful execution of marketing campaigns.
Monitor system performance, identify potential bottlenecks, and recommend solutions for improvement.
Collaborate with cross-functional teams to lead continuous improvements in marketing automation strategies.
Required qualifications, capabilities, and skills:
4+ years of experience and a Bachelor’s degree in Computer Science, Software Engineering, or a related field.
Extensive experience as an SFDC Marketing Cloud Developer or a similar role.
Strong knowledge of Salesforce Marketing Cloud functionalities, including Journey Builder, Email Studio, Automation Studio, Contact Builder, Content Builder, and Mobile Studio.
Solid Experience and knowledge of SF CRM systems.
Proficiency in Salesforce Marketing Cloud's scripting language (AMPscript), SQL, and Soap/REST APIs.
Solid understanding of marketing automation concepts, best practices, and industry standards.
Experience with HTML, CSS, and JavaScript.
Strong analytical and problem-solving skills.
Excellent communication and collaboration abilities.
Preferred qualifications, capabilities, and skills:
Salesforce Marketing Cloud certifications (such as Marketing Cloud Email Specialist or Marketing Cloud Consultant).
Job Abstracts is an independent Job Search Engine. Job Abstracts is not an agent or representative and is not endorsed, sponsored or affiliated with any employer. Job Abstracts uses proprietary technology to keep the availability and accuracy of its job listings and their details. All trademarks, service marks, logos, domain names, and job descriptions are the property of their respective holder. Job Abstracts does not have its members apply for a job on the jobabstracts.com website. Additionally, Job Abstracts may provide a list of third-party job listings that may not be affiliated with any employer. Please make sure you understand and agree to the website's Terms & Conditions and Privacy Policies you are applying on as they may differ from ours and are not in our control.
We would like to take a second to Welcome You to Job Abstracts, the nation’s largest Pure Job Board. With over 3.1 million job listings from 15,000+ Companies & Organizations, we help job searchers find careers that match their interests. As an anonymous user, you have probably discovered how easy our system is to use. However, you have just scratched the surface of what we can offer.
We encourage you to Register so you can use our most powerful features: searching with multiple terms, setting up multiple locations, establishing favorite companies, and accessing your search history. If you find a job you like, you can apply directly for it, and then, keep notes on it. We will also keep a lookout for jobs that match your search terms and email you when we find something you may like.
You can register for free and the system is free to use. If you like our system so far, click on Register and unlock the power required by serious job searchers.
Any time you conduct a search, the system shows you job matches, ranked by their Relevance Score (RS).
The score is calculated by a proprietary algorithm that uses Intelligent Machine Learning.
The Relevance Score tells you how well the job opportunity matches your search term or terms.
When not logged in, the system is limited to one search term. Scores for single term matches are usually lower.
When you register, log in, and set up multiple terms prioritized by importance, the jobs found for you will receive a much higher Relevance Score.
